A moment to boast: ApartmentFinder.com & Comscore

by drm on April 15, 2009

The March Comscore numbers were released today and they paint a clear picture of what a good plan and good execution can accomplish.

Picture 2.pngFor March, ApartmentFinder.com gained 52.5% in unique visitors to 1.33 million. That puts us in second place among the three multi-platform marketing partners in the apartment space: behind ForRent.com at 1.65 million and ahead of ApartmentGuide.com at 1.19 million.

(We’re the orange line in the accompanying slide: a fitting reflection of the team’s Orange initiative this year.)

It’s a nice position to be in and creates a tremendous amount of value for our customers.

What’s most gratifying is the way that we’ve gone at building our Internet product and Internet presence over the past six months.

We haven’t driven our growth through spending a lot of money on keywords and unqualified traffic. We’ve focused on optimizing the long tail of organic search. We’ve focused on creating a simple product for consumers that gives them lots of ways to interact with the apartment communities we list. We’ve focused on keeping the distracting bells and whistles to a minimum.

We want our internet strategy to be about the same, single focus that we bring to our print product: High quality content and presentation that drives high quality leads.

The consumers are voting for us. That’s exciting. And our customers are benefitting. That’s even more exciting.

Congratulations to our ApartmentFinder and Interactive teams. They’ve done a great job.

Related Posts with Thumbnails
Share

Tagged as: , , , , ,

  • Cy Caine

    Dan – Wow! Just Wow! Really proud of the NCI AF and Interactive teams.
    Cy

  • http://www.blog.kelseygroup.com Peter Krasilovsky

    Dan –that's awesome. Another green light success story to point to when people get pessimistic about local advertising.

  • http://mbrewergroup.com Mike Brewer

    Congrats to you and your team – it should be interesting to see how the war for page one plays out.

    Anymore, I think the internet piece of the multi-platform players is quickly becoming a property management firms number one competitor. Not even the likes of Equity can consistently compete with the likes of Apartments.com, ForRent.com, Apartmentguide.com not to mention others.

  • http://www.viralhousingfix.com danielrmccarthy

    Thanks Mike. It's nice to be in the mix and we've been working hard to get there. There will be ebbs and flows, but we feel good about where we sit.

    I think we're on the cusp of another period of innovation in the way the multi-family industry thinks about media, marketing platforms and the Internet to get and retain tenants. It's going to be chaotic, exciting and interesting, to be sure.

  • http://mbrewergroup.com mbrewer

    Congrats to you and your team – it should be interesting to see how the war for page one plays out.

    Anymore, I think the internet piece of the multi-platform players is quickly becoming a property management firms number one competitor. Not even the likes of Equity can consistently compete with the likes of Apartments.com, ForRent.com, Apartmentguide.com not to mention others.

  • http://www.viralhousingfix.com danielrmccarthy

    Thanks Mike. It's nice to be in the mix and we've been working hard to get there. There will be ebbs and flows, but we feel good about where we sit.

    I think we're on the cusp of another period of innovation in the way the multi-family industry thinks about media, marketing platforms and the Internet to get and retain tenants. It's going to be chaotic, exciting and interesting, to be sure.

  • http://mbrewergroup.com mbrewer

    Congrats to you and your team – it should be interesting to see how the war for page one plays out.

    Anymore, I think the internet piece of the multi-platform players is quickly becoming a property management firms number one competitor. Not even the likes of Equity can consistently compete with the likes of Apartments.com, ForRent.com, Apartmentguide.com not to mention others.

  • http://www.viralhousingfix.com danielrmccarthy

    Thanks Mike. It's nice to be in the mix and we've been working hard to get there. There will be ebbs and flows, but we feel good about where we sit.

    I think we're on the cusp of another period of innovation in the way the multi-family industry thinks about media, marketing platforms and the Internet to get and retain tenants. It's going to be chaotic, exciting and interesting, to be sure.