I was invited last week to give a presentation about social media outside Boston to a group of design professionals. The event was sponsored by New England Home and Kitchen Views.
My goal was to give a basic primer on social media and to outline for the designers, architects and other design professionals in the audience how they could get started.
It took me a week to work through some audio glitches, but I’ve finally been able to get the graphics and audio merged together. (Of course, I got a cold in the week, so I sound a little strange.)
A couple of themes emerge through the presentation that are particularly relevant to the design community. First, social media tools give you an opportunity to enhance your image with your voice. Good marketing combines image and voice to give consumers an clear sense of what the experience and benefit of interacting with you or your product may be. Social media tools — like blogs and photo sharing services — give design professionals an easy and convenient way to share their aesthetic.
As you build your voice, you’ll build your footprint on the social web and Google will notice. The outcome will be more natural search traffic to all of your web assets. That will convert to more activity and ultimately, more business.
The final, natural extension of building your voice is the expansion and solidification of your network. Using social media helps to create many more connections of knowledge and recognition. For any business, this activity creates a path to success.
Here is the timing breakdown of the different sections of the presentation:
Introduction 00:46
Part 1 — A Look at Changes on the Web 3:33
Part 2 — How Social Media Effects Marketing 12:25
Part 3 — Using the Social Web to Build Your Voice 19:42
Part 4 — A Look at Today’s Web Marketing for a Design Professional 22:04
Part 5 — A Case Study of Social Media Marketing by a Design Professional 24:59
Part 6 — Easy Steps to Get Started 32:54
Conclusion — 43:00
Hope you enjoy it.
{ 5 comments }
People are still talking about your fabulous presentation. I'm certainly inspired. Thank you for continuing to share your insights. Now I'm hoping I can link your online presentation to the Kitchen Views fan page. It will be a test of my new found skills.
People are still talking about your fabulous presentation. I'm certainly inspired. Thank you for continuing to share your insights. Now I'm hoping I can link your online presentation to the Kitchen Views fan page. It will be a test of my new found skills.
Really appreciate your honesty at the beginning of this presentation, which combined with your authority within the media industry … adds incredible support to a message that many in the real estate and construction industries aren't ready to embrace.
This approach is foreign to most of us who've grown up in a world that wasn't dominated by online. It takes some patience and practice to begin to feel comfortable with the new tools. The message isn't that the new tools displace the old practices. But, by using the new tools to rework your old processes, you can expand your impact. That takes some time to get used to.
This approach is foreign to most of us who've grown up in a world that wasn't dominated by online. It takes some patience and practice to begin to feel comfortable with the new tools. The message isn't that the new tools displace the old practices. But, by using the new tools to rework your old processes, you can expand your impact. That takes some time to get used to.
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