http://www.viralhousingfix.com/2009/06/15/nomenclature-begets-culture-shifts-in-publishing-titles-reflect-shifts-in-process/ Information, analysis and commentary on media & marketing Sat, 21 Jan 2012 06:17:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.viralhousingfix.com/2009/06/15/nomenclature-begets-culture-shifts-in-publishing-titles-reflect-shifts-in-process/comment-page-1/#comment-864 Rick Goodwin Thu, 18 Jun 2009 21:44:58 +0000 http://www.viralhousingfix.com/?p=1439#comment-864 At Unique Homes, we have found that developing broader skill sets relating to content is not only enhancing our ability to get information into the marketplace in new ways, it is also challenging the editorial staff members in ways that have them more focused and engaged. We have had to make pretty heavy staff cuts over the past year or so, and everyone is being asked to do more with less. Yet, the mood around the office is very upbeat and positive, in great part because they welcome the challenge of doing things across multiple platforms. The key is having motivated people who want to learn to do new things, who take pride in tackling a new challenge. I'm very fortunate to have that kind of a group at Unique Homes. We have only begun to scratch the surface, yet my editor in chief is becoming well versed in both the creation and distribution of digital media, my managing editor has learned how to shoot and edit video (including the ability to incorporate many neat effects such as the use of a green screen), and the 2 ad coordinators--each of whom already functions like a one-person ad agency-- are now learning how to upload client videos to our video channel. We have set up a channel on You Tube as well, and the plan is to not only put properties there, but also commentary and editorial videos created in house. Is it daunting? Yes. Do we always know what we're doing? No. We are learning as we go along, but I can tell you that it is causing excitement around the office, and it is breathing some new life into a nearly 40-year-old brand. At Unique Homes, we have found that developing broader skill sets relating to content is not only enhancing our ability to get information into the marketplace in new ways, it is also challenging the editorial staff members in ways that have them more focused and engaged. We have had to make pretty heavy staff cuts over the past year or so, and everyone is being asked to do more with less. Yet, the mood around the office is very upbeat and positive, in great part because they welcome the challenge of doing things across multiple platforms. The key is having motivated people who want to learn to do new things, who take pride in tackling a new challenge. I'm very fortunate to have that kind of a group at Unique Homes. We have only begun to scratch the surface, yet my editor in chief is becoming well versed in both the creation and distribution of digital media, my managing editor has learned how to shoot and edit video (including the ability to incorporate many neat effects such as the use of a green screen), and the 2 ad coordinators–each of whom already functions like a one-person ad agency– are now learning how to upload client videos to our video channel. We have set up a channel on You Tube as well, and the plan is to not only put properties there, but also commentary and editorial videos created in house. Is it daunting? Yes. Do we always know what we're doing? No. We are learning as we go along, but I can tell you that it is causing excitement around the office, and it is breathing some new life into a nearly 40-year-old brand.

]]> http://www.viralhousingfix.com/2009/06/15/nomenclature-begets-culture-shifts-in-publishing-titles-reflect-shifts-in-process/comment-page-1/#comment-417 Rick Goodwin Thu, 18 Jun 2009 16:44:58 +0000 http://www.viralhousingfix.com/?p=1439#comment-417 At Unique Homes, we have found that developing broader skill sets relating to content is not only enhancing our ability to get information into the marketplace in new ways, it is also challenging the editorial staff members in ways that have them more focused and engaged. We have had to make pretty heavy staff cuts over the past year or so, and everyone is being asked to do more with less. Yet, the mood around the office is very upbeat and positive, in great part because they welcome the challenge of doing things across multiple platforms. The key is having motivated people who want to learn to do new things, who take pride in tackling a new challenge. I'm very fortunate to have that kind of a group at Unique Homes. We have only begun to scratch the surface, yet my editor in chief is becoming well versed in both the creation and distribution of digital media, my managing editor has learned how to shoot and edit video (including the ability to incorporate many neat effects such as the use of a green screen), and the 2 ad coordinators--each of whom already functions like a one-person ad agency-- are now learning how to upload client videos to our video channel. We have set up a channel on You Tube as well, and the plan is to not only put properties there, but also commentary and editorial videos created in house. Is it daunting? Yes. Do we always know what we're doing? No. We are learning as we go along, but I can tell you that it is causing excitement around the office, and it is breathing some new life into a nearly 40-year-old brand. At Unique Homes, we have found that developing broader skill sets relating to content is not only enhancing our ability to get information into the marketplace in new ways, it is also challenging the editorial staff members in ways that have them more focused and engaged. We have had to make pretty heavy staff cuts over the past year or so, and everyone is being asked to do more with less. Yet, the mood around the office is very upbeat and positive, in great part because they welcome the challenge of doing things across multiple platforms. The key is having motivated people who want to learn to do new things, who take pride in tackling a new challenge. I'm very fortunate to have that kind of a group at Unique Homes. We have only begun to scratch the surface, yet my editor in chief is becoming well versed in both the creation and distribution of digital media, my managing editor has learned how to shoot and edit video (including the ability to incorporate many neat effects such as the use of a green screen), and the 2 ad coordinators–each of whom already functions like a one-person ad agency– are now learning how to upload client videos to our video channel. We have set up a channel on You Tube as well, and the plan is to not only put properties there, but also commentary and editorial videos created in house. Is it daunting? Yes. Do we always know what we're doing? No. We are learning as we go along, but I can tell you that it is causing excitement around the office, and it is breathing some new life into a nearly 40-year-old brand.

]]> http://www.viralhousingfix.com/2009/06/15/nomenclature-begets-culture-shifts-in-publishing-titles-reflect-shifts-in-process/comment-page-1/#comment-337 Rick Goodwin Thu, 18 Jun 2009 15:44:58 +0000 http://www.viralhousingfix.com/?p=1439#comment-337 At Unique Homes, we have found that developing broader skill sets relating to content is not only enhancing our ability to get information into the marketplace in new ways, it is also challenging the editorial staff members in ways that have them more focused and engaged. We have had to make pretty heavy staff cuts over the past year or so, and everyone is being asked to do more with less. Yet, the mood around the office is very upbeat and positive, in great part because they welcome the challenge of doing things across multiple platforms. The key is having motivated people who want to learn to do new things, who take pride in tackling a new challenge. I'm very fortunate to have that kind of a group at Unique Homes. We have only begun to scratch the surface, yet my editor in chief is becoming well versed in both the creation and distribution of digital media, my managing editor has learned how to shoot and edit video (including the ability to incorporate many neat effects such as the use of a green screen), and the 2 ad coordinators--each of whom already functions like a one-person ad agency-- are now learning how to upload client videos to our video channel. We have set up a channel on You Tube as well, and the plan is to not only put properties there, but also commentary and editorial videos created in house. Is it daunting? Yes. Do we always know what we're doing? No. We are learning as we go along, but I can tell you that it is causing excitement around the office, and it is breathing some new life into a nearly 40-year-old brand. At Unique Homes, we have found that developing broader skill sets relating to content is not only enhancing our ability to get information into the marketplace in new ways, it is also challenging the editorial staff members in ways that have them more focused and engaged. We have had to make pretty heavy staff cuts over the past year or so, and everyone is being asked to do more with less. Yet, the mood around the office is very upbeat and positive, in great part because they welcome the challenge of doing things across multiple platforms. The key is having motivated people who want to learn to do new things, who take pride in tackling a new challenge. I'm very fortunate to have that kind of a group at Unique Homes. We have only begun to scratch the surface, yet my editor in chief is becoming well versed in both the creation and distribution of digital media, my managing editor has learned how to shoot and edit video (including the ability to incorporate many neat effects such as the use of a green screen), and the 2 ad coordinators–each of whom already functions like a one-person ad agency– are now learning how to upload client videos to our video channel. We have set up a channel on You Tube as well, and the plan is to not only put properties there, but also commentary and editorial videos created in house. Is it daunting? Yes. Do we always know what we're doing? No. We are learning as we go along, but I can tell you that it is causing excitement around the office, and it is breathing some new life into a nearly 40-year-old brand.

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