Comments on: A quantatative argument for advertising when times are tough http://www.viralhousingfix.com/2009/07/07/a-quantatative-argument-for-advertising-when-times-are-tough/ Information, analysis and commentary on media & marketing Sat, 21 Jan 2012 06:17:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Oleg R http://www.viralhousingfix.com/2009/07/07/a-quantatative-argument-for-advertising-when-times-are-tough/comment-page-1/#comment-851 Oleg R Wed, 08 Jul 2009 23:43:47 +0000 http://www.viralhousingfix.com/2009/07/07/a-quantatative-argument-for-advertising-when-times-are-tough/#comment-851 business school marketing 101 - brand equity is hard to build and easy to lose. <br>It's like with cars- starting up the engine takes much more fuel than just to keep it running. Thus frequently shutting down the engine for short stops will not pay off in the long run. <br><br>Dan, this all seems to be true in the b2c business. What is your experience with b2b's cutting their marketing budgets?<br><br>-Oleg<br>(twitter - @OlegR) business school marketing 101 – brand equity is hard to build and easy to lose.
It's like with cars- starting up the engine takes much more fuel than just to keep it running. Thus frequently shutting down the engine for short stops will not pay off in the long run.

Dan, this all seems to be true in the b2c business. What is your experience with b2b's cutting their marketing budgets?

-Oleg
(twitter – @OlegR)

]]> By: drm http://www.viralhousingfix.com/2009/07/07/a-quantatative-argument-for-advertising-when-times-are-tough/comment-page-1/#comment-360 drm Wed, 08 Jul 2009 19:21:22 +0000 http://www.viralhousingfix.com/2009/07/07/a-quantatative-argument-for-advertising-when-times-are-tough/#comment-360 In some ways the impact in b-to-b is more profound, because business customers have a clear picture of who's out for their business and who isn't, and if there's a big disruption in marketing, then it sets of red flags. That said, the analysis doesn't take into account the new generation of business content marketing -- white papers, business networks, etc. -- that can keep a brand in front of prospects and customers without investing heavily in traditional display advertising. In some ways the impact in b-to-b is more profound, because business customers have a clear picture of who’s out for their business and who isn’t, and if there’s a big disruption in marketing, then it sets of red flags. That said, the analysis doesn’t take into account the new generation of business content marketing — white papers, business networks, etc. — that can keep a brand in front of prospects and customers without investing heavily in traditional display advertising.

]]> By: Oleg R http://www.viralhousingfix.com/2009/07/07/a-quantatative-argument-for-advertising-when-times-are-tough/comment-page-1/#comment-386 Oleg R Wed, 08 Jul 2009 18:43:47 +0000 http://www.viralhousingfix.com/2009/07/07/a-quantatative-argument-for-advertising-when-times-are-tough/#comment-386 business school marketing 101 - brand equity is hard to build and easy to lose. <br>It's like with cars- starting up the engine takes much more fuel than just to keep it running. Thus frequently shutting down the engine for short stops will not pay off in the long run. <br><br>Dan, this all seems to be true in the b2c business. What is your experience with b2b's cutting their marketing budgets?<br><br>-Oleg<br>(twitter - @OlegR) business school marketing 101 – brand equity is hard to build and easy to lose.
It's like with cars- starting up the engine takes much more fuel than just to keep it running. Thus frequently shutting down the engine for short stops will not pay off in the long run.

Dan, this all seems to be true in the b2c business. What is your experience with b2b's cutting their marketing budgets?

-Oleg
(twitter – @OlegR)

]]> By: Oleg R http://www.viralhousingfix.com/2009/07/07/a-quantatative-argument-for-advertising-when-times-are-tough/comment-page-1/#comment-359 Oleg R Wed, 08 Jul 2009 17:43:47 +0000 http://www.viralhousingfix.com/2009/07/07/a-quantatative-argument-for-advertising-when-times-are-tough/#comment-359 business school marketing 101 - brand equity is hard to build and easy to lose. <br>It's like with cars- starting up the engine takes much more fuel than just to keep it running. Thus frequently shutting down the engine for short stops will not pay off in the long run. <br><br>Dan, this all seems to be true in the b2c business. What is your experience with b2b's cutting their marketing budgets?<br><br>-Oleg<br>(twitter - @OlegR) business school marketing 101 – brand equity is hard to build and easy to lose.
It's like with cars- starting up the engine takes much more fuel than just to keep it running. Thus frequently shutting down the engine for short stops will not pay off in the long run.

Dan, this all seems to be true in the b2c business. What is your experience with b2b's cutting their marketing budgets?

-Oleg
(twitter – @OlegR)

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