What creatives can do that search optimizers can’t

Sometimes all the focus on optimization, leads, activity, ROI and everything else that drives the economics of marketing makes us lose sight of the things that clever advertising can do.  Like stop us, get our attention and, sometimes, make us laugh.

Enjoy.

Tagged as: Advertising, clever advertising, marketing, Optimization, player, search optimizers, www.youtube.com/watch?v=STg2KT84Q-A&