Comments on: Tidbits on ReachLocal http://www.viralhousingfix.com/2009/08/19/tidbits-on-reachlocal/ Information, analysis and commentary on media & marketing Sat, 21 Jan 2012 06:17:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: danielrmccarthy http://www.viralhousingfix.com/2009/08/19/tidbits-on-reachlocal/comment-page-1/#comment-820 danielrmccarthy Fri, 21 Aug 2009 16:14:09 +0000 http://www.viralhousingfix.com/?p=1721#comment-820 Good question. Since its inception in 2004, ReachLocal has driven 15M phone leads for clients. If we assume 40% of the calls happened in the last year (they've been growing steadily), then the cost-per-lead would be around $30. If they drove 60% of the calls in the last year, the cost per lead would be around $17. My guess is that it is on the higher end. The metrics are pretty consistent with our own experience using SEM. The cost for highly-targeted, non-competitive segments will be lower, since there are fewer advertisers. As some recent research showed, when you are buying search, there is a premium for getting the first position, as click-thru rates drop significantly the further down the list you are. Good question. Since its inception in 2004, ReachLocal has driven 15M phone leads for clients. If we assume 40% of the calls happened in the last year (they've been growing steadily), then the cost-per-lead would be around $30. If they drove 60% of the calls in the last year, the cost per lead would be around $17. My guess is that it is on the higher end. The metrics are pretty consistent with our own experience using SEM. The cost for highly-targeted, non-competitive segments will be lower, since there are fewer advertisers. As some recent research showed, when you are buying search, there is a premium for getting the first position, as click-thru rates drop significantly the further down the list you are.

]]> By: danielrmccarthy http://www.viralhousingfix.com/2009/08/19/tidbits-on-reachlocal/comment-page-1/#comment-442 danielrmccarthy Fri, 21 Aug 2009 11:14:09 +0000 http://www.viralhousingfix.com/?p=1721#comment-442 Good question. Since its inception in 2004, ReachLocal has driven 15M phone leads for clients. If we assume 40% of the calls happened in the last year (they've been growing steadily), then the cost-per-lead would be around $30. If they drove 60% of the calls in the last year, the cost per lead would be around $17. My guess is that it is on the higher end. The metrics are pretty consistent with our own experience using SEM. The cost for highly-targeted, non-competitive segments will be lower, since there are fewer advertisers. As some recent research showed, when you are buying search, there is a premium for getting the first position, as click-thru rates drop significantly the further down the list you are. Good question. Since its inception in 2004, ReachLocal has driven 15M phone leads for clients. If we assume 40% of the calls happened in the last year (they've been growing steadily), then the cost-per-lead would be around $30. If they drove 60% of the calls in the last year, the cost per lead would be around $17. My guess is that it is on the higher end. The metrics are pretty consistent with our own experience using SEM. The cost for highly-targeted, non-competitive segments will be lower, since there are fewer advertisers. As some recent research showed, when you are buying search, there is a premium for getting the first position, as click-thru rates drop significantly the further down the list you are.

]]> By: Dennis Yu http://www.viralhousingfix.com/2009/08/19/tidbits-on-reachlocal/comment-page-1/#comment-441 Dennis Yu Thu, 20 Aug 2009 09:25:23 +0000 http://www.viralhousingfix.com/?p=1721#comment-441 Dan,<br><br>Great sleuthing on Reach! Would be interesting to see more detailed numbers-- far beyond the recent Borrell report. What is the average cost per lead/call by category (dentist, cosmetic surgeon, attorney, etc...)?<br><br>Dennis Dan,

Great sleuthing on Reach! Would be interesting to see more detailed numbers– far beyond the recent Borrell report. What is the average cost per lead/call by category (dentist, cosmetic surgeon, attorney, etc…)?

Dennis

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