The question that I am grappling with currently is, in our case we have built a nice local community through our blogs and web sites, and what goods or services align with that demographic, whereas thye will not find offense in ads or ad placement. And is this potentially a viable Revenue Stream, I think it is if executed carefully.

I always revert back to “we need to add targeted value”, which is what you are saying too I believe. We have started fooling around with Affiliate Marketing Programs, in that we are embedding the links to say a Budget Truck Rental or a MoveOut.com affiliate ads right into our New Resident Move In Letter which are emailed to our new residents. We are just starting the program, but it seems that as long as you are providing value, it all works.

Just started reading Chris Andersen's new book Free too, which is a pretty interesting read on this whole subject matter,

The question that I am grappling with currently is, in our case we have built a nice local community through our blogs and web sites, and what goods or services align with that demographic, whereas thye will not find offense in ads or ad placement. And is this potentially a viable Revenue Stream, I think it is if executed carefully.

I always revert back to “we need to add targeted value”, which is what you are saying too I believe. We have started fooling around with Affiliate Marketing Programs, in that we are embedding the links to say a Budget Truck Rental or a MoveOut.com affiliate ads right into our New Resident Move In Letter which are emailed to our new residents. We are just starting the program, but it seems that as long as you are providing value, it all works.

Just started reading Chris Andersen's new book Free too, which is a pretty interesting read on this whole subject matter,