Comments on: How the content-sharing model drove unique visits 23% in two months http://www.viralhousingfix.com/2009/09/05/how-the-content-sharing-model-drove-unique-visits-23-in-two-months/ Information, analysis and commentary on media & marketing Sat, 21 Jan 2012 06:17:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Guest Post: Holiday Food and Wine Pairing in Arkansas : WineZag http://www.viralhousingfix.com/2009/09/05/how-the-content-sharing-model-drove-unique-visits-23-in-two-months/comment-page-1/#comment-784 Guest Post: Holiday Food and Wine Pairing in Arkansas : WineZag Wed, 03 Mar 2010 11:08:22 +0000 http://www.viralhousingfix.com/?p=1793#comment-784 [...] This bump in traffic comes on the heels of the media brand growing their web traffic 50% over the summer after instituting an aggressive social platform recruitment and content sharing workplan that you can read about here in Viralhousingfix. [...] [...] This bump in traffic comes on the heels of the media brand growing their web traffic 50% over the summer after instituting an aggressive social platform recruitment and content sharing workplan that you can read about here in Viralhousingfix. [...]

]]> By: Guest Post: Holiday Food and Wine Pairing in Arkansas « WineZag http://www.viralhousingfix.com/2009/09/05/how-the-content-sharing-model-drove-unique-visits-23-in-two-months/comment-page-1/#comment-636 Guest Post: Holiday Food and Wine Pairing in Arkansas « WineZag Mon, 21 Dec 2009 23:50:55 +0000 http://www.viralhousingfix.com/?p=1793#comment-636 [...] This comes on the heels of the magazine growing their web traffic 50% over the summer after instituting an aggressive social identity recruitment and content sharing workplan that you can read about here in Viralhousingfix.  [...] [...] This comes on the heels of the magazine growing their web traffic 50% over the summer after instituting an aggressive social identity recruitment and content sharing workplan that you can read about here in Viralhousingfix.  [...]

]]> By: danielrmccarthy http://www.viralhousingfix.com/2009/09/05/how-the-content-sharing-model-drove-unique-visits-23-in-two-months/comment-page-1/#comment-824 danielrmccarthy Wed, 09 Sep 2009 20:16:25 +0000 http://www.viralhousingfix.com/?p=1793#comment-824 Thanks for the question. I'm very intentionally not talking about unduplicated reach. The emphasis is on creating overlapping networks of engagement. A person that participates in multiple distribution points -- get the magazine, subscribe to the e-newsletter, read the blog, follow the Facebook page -- will be encountering different types of content, giving them the opportunity to increase their engagement. <br><br>Increasing unduplicated reach is a result of the multiple points of distribution, but not the focus.<br><br>Dan Thanks for the question. I'm very intentionally not talking about unduplicated reach. The emphasis is on creating overlapping networks of engagement. A person that participates in multiple distribution points — get the magazine, subscribe to the e-newsletter, read the blog, follow the Facebook page — will be encountering different types of content, giving them the opportunity to increase their engagement.

Increasing unduplicated reach is a result of the multiple points of distribution, but not the focus.

Dan

]]> By: danielrmccarthy http://www.viralhousingfix.com/2009/09/05/how-the-content-sharing-model-drove-unique-visits-23-in-two-months/comment-page-1/#comment-455 danielrmccarthy Wed, 09 Sep 2009 15:16:25 +0000 http://www.viralhousingfix.com/?p=1793#comment-455 Thanks for the question. I'm very intentionally not talking about unduplicated reach. The emphasis is on creating overlapping networks of engagement. A person that participates in multiple distribution points -- get the magazine, subscribe to the e-newsletter, read the blog, follow the Facebook page -- will be encountering different types of content, giving them the opportunity to increase their engagement. <br><br>Increasing unduplicated reach is a result of the multiple points of distribution, but not the focus.<br><br>Dan Thanks for the question. I'm very intentionally not talking about unduplicated reach. The emphasis is on creating overlapping networks of engagement. A person that participates in multiple distribution points — get the magazine, subscribe to the e-newsletter, read the blog, follow the Facebook page — will be encountering different types of content, giving them the opportunity to increase their engagement.

Increasing unduplicated reach is a result of the multiple points of distribution, but not the focus.

Dan

]]> By: Shim Suiz http://www.viralhousingfix.com/2009/09/05/how-the-content-sharing-model-drove-unique-visits-23-in-two-months/comment-page-1/#comment-454 Shim Suiz Tue, 08 Sep 2009 22:42:45 +0000 http://www.viralhousingfix.com/?p=1793#comment-454 How do measure redundancy between the various channels? If you don't, your numbers are not accurate. How do measure redundancy between the various channels? If you don't, your numbers are not accurate.

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