http://www.viralhousingfix.com/2009/10/05/getting-ready-for-winter/ Information, analysis and commentary on media & marketing Sat, 21 Jan 2012 06:17:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.viralhousingfix.com/2009/10/05/getting-ready-for-winter/comment-page-1/#comment-906 stacystyle Tue, 06 Oct 2009 07:46:08 +0000 http://www.viralhousingfix.com/?p=1976#comment-906 How many pieces of anecdotal evidence does it take to make to make it real though? I would have to say that it is also in my experience that I am seeing less inventory in home and garden stores whether they are boutiques or national chains. Barely full shelves and safe choices of staples. However, in a recent review of clothing stores (national and boutique) in the Boston area, I noticed the more specialized and high end they were, the more fall inventory then contained. I felt myself excited by seeing something new and out-of-the box in these space. By contrast, the national chains were relying on the tried-and-true (read: boring) in an effort I imagine, to offer pieces that would be desirable to a wider range of consumers. I much prefer someone trying to attract me by differentiating themselves from the crowd in this economy. The last thing I want to do in this climate is to NOT stand out in a crowd. How many pieces of anecdotal evidence does it take to make to make it real though? I would have to say that it is also in my experience that I am seeing less inventory in home and garden stores whether they are boutiques or national chains. Barely full shelves and safe choices of staples. However, in a recent review of clothing stores (national and boutique) in the Boston area, I noticed the more specialized and high end they were, the more fall inventory then contained. I felt myself excited by seeing something new and out-of-the box in these space. By contrast, the national chains were relying on the tried-and-true (read: boring) in an effort I imagine, to offer pieces that would be desirable to a wider range of consumers. I much prefer someone trying to attract me by differentiating themselves from the crowd in this economy. The last thing I want to do in this climate is to NOT stand out in a crowd.

]]> http://www.viralhousingfix.com/2009/10/05/getting-ready-for-winter/comment-page-1/#comment-907 tamimccarthy Tue, 06 Oct 2009 03:35:24 +0000 http://www.viralhousingfix.com/?p=1976#comment-907 Will you be following this post up with a holiday shopping one? I'm personally very curious to see how retail shops are going to handle the season. Will you be following this post up with a holiday shopping one? I'm personally very curious to see how retail shops are going to handle the season.

]]> http://www.viralhousingfix.com/2009/10/05/getting-ready-for-winter/comment-page-1/#comment-497 stacystyle Tue, 06 Oct 2009 02:46:08 +0000 http://www.viralhousingfix.com/?p=1976#comment-497 How many pieces of anecdotal evidence does it take to make to make it real though? I would have to say that it is also in my experience that I am seeing less inventory in home and garden stores whether they are boutiques or national chains. Barely full shelves and safe choices of staples. However, in a recent review of clothing stores (national and boutique) in the Boston area, I noticed the more specialized and high end they were, the more fall inventory then contained. I felt myself excited by seeing something new and out-of-the box in these space. By contrast, the national chains were relying on the tried-and-true (read: boring) in an effort I imagine, to offer pieces that would be desirable to a wider range of consumers. I much prefer someone trying to attract me by differentiating themselves from the crowd in this economy. The last thing I want to do in this climate is to NOT stand out in a crowd. How many pieces of anecdotal evidence does it take to make to make it real though? I would have to say that it is also in my experience that I am seeing less inventory in home and garden stores whether they are boutiques or national chains. Barely full shelves and safe choices of staples. However, in a recent review of clothing stores (national and boutique) in the Boston area, I noticed the more specialized and high end they were, the more fall inventory then contained. I felt myself excited by seeing something new and out-of-the box in these space. By contrast, the national chains were relying on the tried-and-true (read: boring) in an effort I imagine, to offer pieces that would be desirable to a wider range of consumers. I much prefer someone trying to attract me by differentiating themselves from the crowd in this economy. The last thing I want to do in this climate is to NOT stand out in a crowd.

]]> http://www.viralhousingfix.com/2009/10/05/getting-ready-for-winter/comment-page-1/#comment-496 tamimccarthy Mon, 05 Oct 2009 22:35:24 +0000 http://www.viralhousingfix.com/?p=1976#comment-496 Will you be following this post up with a holiday shopping one? I'm personally very curious to see how retail shops are going to handle the season. Will you be following this post up with a holiday shopping one? I'm personally very curious to see how retail shops are going to handle the season.

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