Regular readers know that I’m a big advocate of consolidating the way our organization think about our content, how we distribute it across multiple channels — differentiating web publishing and social media sharing, for instance — and how we develop revenue programs to leverage the audience. Dan Blank recently posted a detailed blog post about how to think about content using the analytics easily available to us on the web. At the end of the post, he presented a very well organized look at a brand’s integrated audience and revenue profile. This can be a great management tool.
Dan’s interested in feedback, so if you think of a good way to improve the schematic, visit him at his blog.
