Comments on: The ROI of social media marketing: 3 case studies http://www.viralhousingfix.com/2009/11/09/the-roi-of-social-media-marketing-3-case-studies/ Information, analysis and commentary on media & marketing Sat, 21 Jan 2012 06:17:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Demographics of online social behavior | Cre-sherpa.com Blogs http://www.viralhousingfix.com/2009/11/09/the-roi-of-social-media-marketing-3-case-studies/comment-page-1/#comment-662 Demographics of online social behavior | Cre-sherpa.com Blogs Mon, 11 Jan 2010 20:21:52 +0000 http://www.viralhousingfix.com/?p=2186#comment-662 [...] ROI of social media marketing: 3 case studies [...] [...] ROI of social media marketing: 3 case studies [...]

]]> By: Keith Sauro http://www.viralhousingfix.com/2009/11/09/the-roi-of-social-media-marketing-3-case-studies/comment-page-1/#comment-844 Keith Sauro Sun, 13 Dec 2009 03:34:50 +0000 http://www.viralhousingfix.com/?p=2186#comment-844 Dan, great examples! Dan, great examples!

]]> By: Keith Sauro http://www.viralhousingfix.com/2009/11/09/the-roi-of-social-media-marketing-3-case-studies/comment-page-1/#comment-625 Keith Sauro Sat, 12 Dec 2009 22:34:50 +0000 http://www.viralhousingfix.com/?p=2186#comment-625 Dan, great examples! Dan, great examples!

]]> By: The ROI of Social Media Marketing : Digital Sherpa.com http://www.viralhousingfix.com/2009/11/09/the-roi-of-social-media-marketing-3-case-studies/comment-page-1/#comment-613 The ROI of Social Media Marketing : Digital Sherpa.com Tue, 08 Dec 2009 01:56:12 +0000 http://www.viralhousingfix.com/?p=2186#comment-613 [...] href=”http://www.viralhousingfix.com/2009/11/09/the-roi-of-social-media-marketing-3-case-studies/”&g... of social media marketing: 3 case [...] [...] href=”http://www.viralhousingfix.com/2009/11/09/the-roi-of-social-media-marketing-3-case-studies/”&g... of social media marketing: 3 case [...]

]]> By: Winning at search (small & medium-sized businesses) | Cre-sherpa.com Blogs http://www.viralhousingfix.com/2009/11/09/the-roi-of-social-media-marketing-3-case-studies/comment-page-1/#comment-608 Winning at search (small & medium-sized businesses) | Cre-sherpa.com Blogs Fri, 04 Dec 2009 19:55:28 +0000 http://www.viralhousingfix.com/?p=2186#comment-608 [...] ROI of social media marketing: 3 case studies [...] [...] ROI of social media marketing: 3 case studies [...]

]]> By: Holly Scott http://www.viralhousingfix.com/2009/11/09/the-roi-of-social-media-marketing-3-case-studies/comment-page-1/#comment-551 Holly Scott Fri, 13 Nov 2009 16:22:19 +0000 http://www.viralhousingfix.com/?p=2186#comment-551 Thanks for sharing this important and inspiring information on these business owners, and how they're using social media to grow their businesses. I agree that successful marketers are those who share their personal voice and give their blog a personality---this seems to drive greater engagement and activity with their potential customers. Thanks for sharing this important and inspiring information on these business owners, and how they're using social media to grow their businesses. I agree that successful marketers are those who share their personal voice and give their blog a personality—this seems to drive greater engagement and activity with their potential customers.

]]> By: danielrmccarthy http://www.viralhousingfix.com/2009/11/09/the-roi-of-social-media-marketing-3-case-studies/comment-page-1/#comment-544 danielrmccarthy Wed, 11 Nov 2009 20:42:24 +0000 http://www.viralhousingfix.com/?p=2186#comment-544 Companies are still tangling with the question of how much value they will get from the time and money they spend. It's the same argument that they use when they are looking at their public relations spend: how do we really measure this? But, the lift that companies get from doing this regularly is pretty difficult to argue with. Companies are still tangling with the question of how much value they will get from the time and money they spend. It's the same argument that they use when they are looking at their public relations spend: how do we really measure this? But, the lift that companies get from doing this regularly is pretty difficult to argue with.

]]> By: danielrmccarthy http://www.viralhousingfix.com/2009/11/09/the-roi-of-social-media-marketing-3-case-studies/comment-page-1/#comment-545 danielrmccarthy Wed, 11 Nov 2009 20:39:35 +0000 http://www.viralhousingfix.com/?p=2186#comment-545 My wife (Tami McCarthy of TMG Brand Communications) has pointed out from very early on that social media tools give companies an opportunity to use a disciplined content strategy to build a tangible community around their brand. Content and dialog has always been in a ghetto in the marketing continuum; now it needs to be given a more prominent place at the table. My wife (Tami McCarthy of TMG Brand Communications) has pointed out from very early on that social media tools give companies an opportunity to use a disciplined content strategy to build a tangible community around their brand. Content and dialog has always been in a ghetto in the marketing continuum; now it needs to be given a more prominent place at the table.

]]> By: danielrmccarthy http://www.viralhousingfix.com/2009/11/09/the-roi-of-social-media-marketing-3-case-studies/comment-page-1/#comment-546 danielrmccarthy Wed, 11 Nov 2009 20:37:42 +0000 http://www.viralhousingfix.com/?p=2186#comment-546 Good point. I'll get some stats from a couple of the examples I used. Good point. I'll get some stats from a couple of the examples I used.

]]> By: causeaholic http://www.viralhousingfix.com/2009/11/09/the-roi-of-social-media-marketing-3-case-studies/comment-page-1/#comment-541 causeaholic Wed, 11 Nov 2009 19:26:20 +0000 http://www.viralhousingfix.com/?p=2186#comment-541 Nice piece. Most of us in SM space get the "ROI question." <br><br>And, for the hard core, while these case studies are nice, they only discuss the increase in "web traffic" and don't go the final step: did it increase sales? <br><br>It would really enhance your post if you could answer that big question.<br><br>Thanks. Nice piece. Most of us in SM space get the “ROI question.”

And, for the hard core, while these case studies are nice, they only discuss the increase in “web traffic” and don't go the final step: did it increase sales?

It would really enhance your post if you could answer that big question.

Thanks.

]]>