Comments on: Post #336 http://www.viralhousingfix.com/2009/12/21/post-336/ Information, analysis and commentary on media & marketing Sat, 21 Jan 2012 06:17:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: A case study in building Google Juice: the impact of creating consistent content consistently | Dan McCarthy's ViralHousingFix http://www.viralhousingfix.com/2009/12/21/post-336/comment-page-1/#comment-684 A case study in building Google Juice: the impact of creating consistent content consistently | Dan McCarthy's ViralHousingFix Fri, 22 Jan 2010 18:00:57 +0000 http://www.viralhousingfix.com/?p=2496#comment-684 [...] result, I cover an eclectic number of topics somewhat consistently. I write about that loose focus here. I am not focusing at all on optimizing against specific topics or [...] [...] result, I cover an eclectic number of topics somewhat consistently. I write about that loose focus here. I am not focusing at all on optimizing against specific topics or [...]

]]> By: danielrmccarthy http://www.viralhousingfix.com/2009/12/21/post-336/comment-page-1/#comment-797 danielrmccarthy Wed, 23 Dec 2009 21:20:32 +0000 http://www.viralhousingfix.com/?p=2496#comment-797 This long tail is difficult to conceptualize for marketers, because it is very different than the way that they think about their marketing messages. I'm giving a presentation today to a group of Exit Realty agent. My focus is on how they need to claim their digital footprint everywhere that they possibly can, and that they should think about social media first as a way to extend their networking activity over time and space. Just those simple activities will create a significant benefit for them when consumers are searching on the web for anything associated with real estate. Trying to make this as simple and understandable as possible is a challenge, because the concepts are pretty abstract. <br><br>You see it when you look at your web logs, or search yourself on Google, or begin to connect with unexpected people in unexpected ways -- just look at how we built our relationship. <br><br>What's likely to happen is that businesses will try to take shortcuts. They'll start buying "content" that is one step removed from SEO language. Google doesn't do a great job filtering that content. They'll try to build a long tail without doing to the work to create digital relationships with their Community of Interest. And the impact won't be as strong as it should be. This long tail is difficult to conceptualize for marketers, because it is very different than the way that they think about their marketing messages. I'm giving a presentation today to a group of Exit Realty agent. My focus is on how they need to claim their digital footprint everywhere that they possibly can, and that they should think about social media first as a way to extend their networking activity over time and space. Just those simple activities will create a significant benefit for them when consumers are searching on the web for anything associated with real estate. Trying to make this as simple and understandable as possible is a challenge, because the concepts are pretty abstract.

You see it when you look at your web logs, or search yourself on Google, or begin to connect with unexpected people in unexpected ways — just look at how we built our relationship.

What's likely to happen is that businesses will try to take shortcuts. They'll start buying “content” that is one step removed from SEO language. Google doesn't do a great job filtering that content. They'll try to build a long tail without doing to the work to create digital relationships with their Community of Interest. And the impact won't be as strong as it should be.

]]> By: danielrmccarthy http://www.viralhousingfix.com/2009/12/21/post-336/comment-page-1/#comment-638 danielrmccarthy Wed, 23 Dec 2009 16:20:32 +0000 http://www.viralhousingfix.com/?p=2496#comment-638 This long tail is difficult to conceptualize for marketers, because it is very different than the way that they think about their marketing messages. I'm giving a presentation today to a group of Exit Realty agent. My focus is on how they need to claim their digital footprint everywhere that they possibly can, and that they should think about social media first as a way to extend their networking activity over time and space. Just those simple activities will create a significant benefit for them when consumers are searching on the web for anything associated with real estate. Trying to make this as simple and understandable as possible is a challenge, because the concepts are pretty abstract. <br><br>You see it when you look at your web logs, or search yourself on Google, or begin to connect with unexpected people in unexpected ways -- just look at how we built our relationship. <br><br>What's likely to happen is that businesses will try to take shortcuts. They'll start buying "content" that is one step removed from SEO language. Google doesn't do a great job filtering that content. They'll try to build a long tail without doing to the work to create digital relationships with their Community of Interest. And the impact won't be as strong as it should be. This long tail is difficult to conceptualize for marketers, because it is very different than the way that they think about their marketing messages. I'm giving a presentation today to a group of Exit Realty agent. My focus is on how they need to claim their digital footprint everywhere that they possibly can, and that they should think about social media first as a way to extend their networking activity over time and space. Just those simple activities will create a significant benefit for them when consumers are searching on the web for anything associated with real estate. Trying to make this as simple and understandable as possible is a challenge, because the concepts are pretty abstract.

You see it when you look at your web logs, or search yourself on Google, or begin to connect with unexpected people in unexpected ways — just look at how we built our relationship.

What's likely to happen is that businesses will try to take shortcuts. They'll start buying “content” that is one step removed from SEO language. Google doesn't do a great job filtering that content. They'll try to build a long tail without doing to the work to create digital relationships with their Community of Interest. And the impact won't be as strong as it should be.

]]> By: UrbaneWay http://www.viralhousingfix.com/2009/12/21/post-336/comment-page-1/#comment-637 UrbaneWay Tue, 22 Dec 2009 11:31:58 +0000 http://www.viralhousingfix.com/?p=2496#comment-637 Hey Dan, Happy Holidays to You and Your family. <br>Congratulations on (335) posts, which is a point in of it self, think about the amount of time you, one person spent on building the start to your Long Tail. While your personal reasons for blogging may have no bearing on building your Long Tail, you are in fact doing that none the less. <br><br>In the book Outliners, Gladwell repeatedly mentions the "10,000-Hour Rule", claiming that the key to success in any field is, to a large extent, a matter of practicing a specific task for a total of around 10,000 hours.<br><br>While the merits of that may or may not apply, the point I am getting at, is that in fact to increase your Digital Footprint, either personally or for your business, it takes time, and while there are certain tactics which will help propel things, it is mostly built one post and one link at a time. Maybe that has always applied to advertising, it is just easier to see a digital footprint grow, and certainly easier to see what works and what doesn't. <br><br>I think as folks continue to see and realize the digital shift that has and is occurring, some may well see themselves as Trailing Behind (Blog Post forthcoming) and figure out that the old ways of being able to Buy Position don't work so well anymore, and you simply cannot Buy a Block of Long Tail to catch up. I liken it to a slow drip in the winter that starts as just a drip, but develops into huge icicles one drip at a time. Hey Dan, Happy Holidays to You and Your family.
Congratulations on (335) posts, which is a point in of it self, think about the amount of time you, one person spent on building the start to your Long Tail. While your personal reasons for blogging may have no bearing on building your Long Tail, you are in fact doing that none the less.

In the book Outliners, Gladwell repeatedly mentions the “10,000-Hour Rule”, claiming that the key to success in any field is, to a large extent, a matter of practicing a specific task for a total of around 10,000 hours.

While the merits of that may or may not apply, the point I am getting at, is that in fact to increase your Digital Footprint, either personally or for your business, it takes time, and while there are certain tactics which will help propel things, it is mostly built one post and one link at a time. Maybe that has always applied to advertising, it is just easier to see a digital footprint grow, and certainly easier to see what works and what doesn't.

I think as folks continue to see and realize the digital shift that has and is occurring, some may well see themselves as Trailing Behind (Blog Post forthcoming) and figure out that the old ways of being able to Buy Position don't work so well anymore, and you simply cannot Buy a Block of Long Tail to catch up. I liken it to a slow drip in the winter that starts as just a drip, but develops into huge icicles one drip at a time.

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