Spending on marketing on social networking platforms will explode over the next several years, projects the research firm Jack Myers, as reported by eMarketer.
By 2012, more than $3 billion will be spent, the forecast projects.
What will companies do with the money? MarketingProf’s released a report showing what successful tactics marketers have used on Facebook in the past year.
For consumer-facing companies, the trick seems to be to build an application around your brand and to do a survey of “fans.”
This activity won’t sustain $3 billion of spending, that’s for sure. More content-driven strategies, more engagement and more participation across the entire company will be what starts driving these Facebook strategies.
