Good reads for Jan. 28, 2010

by drm on January 28, 2010

Rupert Murdoch’s daughter says “Social networks are a tool with which we can tell our stories.” (Via LATimes)

An argument that says Facebook has developed so much scale as a social operating system, it’s created switching costs for users that are the equivalent of a barrier to entry. (via Reuters)

“The print reader of The New York Times spends on average 35 minutes a day reading that paper. But a visitor to the NYTimes.com site spends only 34 minutes a month there,” says industry-observer Ken Auletta at an industry event. That’s one thing that media companies have to learn how to change, he says in a wide ranging talk about the competitive advantage of Google and the focus imperative at traditional media companies. (via MinOnline)

Another interesting read from Greg Satell: how to apply social network analysis to your marketing strategy. Some arcane parts, but practical. (via DigitalTonto)

Calculated Risk looks at today’s unemployment numbers. (via CalculatedRisk)

Ezra Klein likes Obama’s speech and wants to see the proof in the pudding to come. I’m just wondering how everything gets paid for. (via WashingtonPost)

FEF37601-56FC-4C16-8FE6-65479D7BC747.jpgThree charts that show the discouraging trends in employment by the private sector during this recession. Very crisp presentation. Here’s a sample.

Brad DeLong lays out the options for driving employment and concludes there is one left: government hiring. Since government workers make up about half of the workforce, a very few are going to be working to pay for many. (via ProjectSyndicate)

Olivier Blanchard with part two of his discussion about managing a declining brand. Interesting and tart. (via TheBrandBuilder)

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