Hope everyone is having a great Friday. The focus of the good reads today? GDP, the iPad, why consumers are forcing the integration of marketing programs, and a pointer about getting your own personal web cred in order.
The Q4 GDP report is out. I’ll be posting on a couple of trends in the next couple of days. In the meantime, here is Calculated Risk’s quick analysis.
Some charts that break down the Q4 GDP results. (via TheBigPicture)
And finally, on the DGP front, Donald Marron shares his consistently lucid analysis. Bottom line: inventory growth was the biggest driver in GDP growth. Now, consumers just need to buy the things that are being made.
A chart to keep the recovery in perspective: we’ve been down for a while.
J.D. Salinger is dead, and his death is a reminder that he was alive. He said he was a writing who liked writing. He didn’t like publishing. That puts him at odds with a lot of us who are publishing without constraint (read Blogging.) In memory of, here’s an obscure anecdote. (via BoingBoing)
Robert Scoble gives a good take on the iPad and the surrounding eco-system. The question isn’t whether it will save media; it’s how the device will compete for the gaming experience, and how effectively it can chew into the netbook market.
Marketing programs have to be integrated to be effective: consumers are looking for message consistency and multiple touch points at any time.
Another social media case study from Ignite Social Media. This time, Yoplait. Great stuff.
To end your week, read this post from Adam Singer. If you want to be able to understand how to keep your brand’s marketing program at the center of the conversation, you’re going to have to learn how to do some of these technological things yourself. I give this point of view a big endorsement! (via TheFutureBuzz)
Have a great weekend.
