Here’s a good example of how people are shifting the way they think about looking for information given the power of the social web.
The information about homes for sale is incredibly well-organized and ubiquitous. Still, this story over the weekend from the Chicago Tribune offers a how-to for consumers to shift their search onto the social web.
A quote at the end from Carol Flammer, author of “Social Media for Home Builders,” captures the reason for the focus on social media.
“Nowadays, nearly all homebuilding starts with a Google
search, usually by area and price range, and those search results are
as likely to take you to a YouTube video or builder’s blog as to their
own Web site,” Flammer says. “Social media sites create more
opportunities for both sides – customers have more ways to find the
right builder, and builders have more opportunities to build
relationships with more customers than ever before.”
Note: the article is primarily focus on the builder market, not the resale market.
