A week with brands dialed down (& some photos)

by drm on March 12, 2010

We’re two-thirds of the way through a week of vacation at the Bahama Beach Club in Treasure Cay in the Abacos Islands. We’ve had a relaxing week with minimal distraction, changeable weather and a lot of beach time.

This hasn’t been a media-free experience: our condo has wi-fi service and a couple of flat-screens equipped with Direct TV. But the lure of the Great Abaco Sea is much more compelling, so we’ve been able to shift the rhythm of our day-to-day life.

Tami pointed out one big difference in our world: the absence of pervasive branding messages. The island is a lot like the world was back in the 70′s — no big brands, no blare of marketing and advertising, no pressure to capture your attention. What a difference.

Here are a few photos from down on the beach. This is a remarkably beautiful place.

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  • nealbp

    Hope there's an extra bedroom. I am jumping on a plane now to join you.