via emarketer.com
eMarketer sees online advertising growth rebounding to double-digit levels, after experiencing a lull during the recession.
The forecast projects online spending will come close to $100 billion by 2014. Online share of total media spending will gain significantly.
The internet’s share of total ad spending worldwide will jump from 11.9% in 2009 to 17.2% in 2014. Continued high growth in the online space coupled with a 2009 spending decrease of 10.5% for total media, followed by a slower recovery, will help online get an ever-larger slice of the ad spending pie.
This is one sign of an economic recovery: bullish forecasts.
