From the category archives:

Advertising

Chronicling privacy erosion at Facebook

May 4, 2010

The team over at Electronic Frontier Foundation brings two things to its view of the web: a sense of perspective and a sense of history.
That makes this blog post by Kurt Opsahl, which provides excerpts from Facebook‘s privacy policy back to 2005, particularly powerful.

Facebook Privacy Policy circa 2005:
No personal information that you submit [...]

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TV’s per household grew at fastest rate in decade last year

May 3, 2010

Interesting data point: TV’s per household grew at the fastest in a decade last year, according to Nielsen.

The TV is at the core of the multi-media experience. And, as The Economist points out in a recent special report, TV programming is being consumed across more platforms than ever before.
Compelling argument for the power [...]

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Yahoo! & AOL get compared to Google, but should probably fear Facebook

May 3, 2010

Yahoo! chief Carol Bartz made an interesting point about Google in an interview with the BBC today:
“Google is going to have a problem because Google is only known for search,” said Ms Bartz. “It is only half our business; it’s 99.9% of their business. They’ve got to find other things to do.  Google has to [...]

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Emerging local businesses spend 30% of their budget on digital marketing, driving a structural change in the market, BIA/Kelsey research shows

April 26, 2010

The landscape for local advertising, particularly by small- to medium-sized businesses (SMB’s) is undergoing a profound shift that is being masked in part by the overall downturn in advertising spending, two recent research reports from BIA/The Kelsey Group demonstrates. The key for local media companies is to segment the SMB client base in relation [...]

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Socially-enhanced ads have higher recall, purchase intent, Nielsen study claims

April 20, 2010

Nielsen has released a study today that looks at the effectiveness of different kinds of Facebook advertising. The goal was to determine whether ads that leveraged a brand’s social network — which Nielsen is calling “earned media” — performed differently than traditional ad formats.
The big headline: Socially-enhanced advertising has higher recall and higher [...]

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Media consumption down during the recession…Were consumers avoiding ads?

April 19, 2010

Here’s a surprising bit of research: Consumers reduced the amount of time they spent consuming media during the recession, according to a Yankee Group survey reported on by eMarketer.
Media consumption dropped 17% from 2008 to less than 12 hours a day.
The one media exempt from the reduction was mobile.
Activities decreased almost across the board, [...]

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Multi-channel branding fits the way consumers shop today

April 13, 2010

The lure of the Internet is that it’s a quick one-stop marketing solution — search, display, web site, conversion, sale — that puts a business within reach of the majority of U.S. shoppers.

This easy lure can obscure the value of creating a multi-channel brand, using multiple media and marketing messages, in order to stay prominently [...]

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