From the category archives:

Advertising

Some economic reasons why we don’t need to keep looking over our shoulders.

April 9, 2010

I was reminded this week of a primary premise in evolutionary psychology: we’re genetically programmed to emphasize information about danger and minimize information about pleasure.
This is a gross simplification of interesting science, but is a useful overlay to the confluence of economic statistics and contradictory commentary in recent weeks.
In today’s New York Times, the [...]

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Marketers are ready to adapt their processes to content strategy, but the change will be stark

March 30, 2010

Edward Boches of Creativity Unbound asked some influential folks who went to SxSW what was their one big takeaway from the conference.
Kristina Halverson, CEO of Brain Traffic spoke to the readiness on the client side to make process changes that will enable content marketing strategies.
“My takeaway? Clients are ready to coordinate their currently siloed interactive [...]

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The three rules of effective real estate marketing

March 29, 2010

Real estate agents and brokers are faced with more choices — and more contradictory claims — than ever in how they distribute listings, connect with consumers and promote their brand. Real estate marketing used to be a pretty straightforward activity; now, it can consume big chunks of a realtor’s time, energy and [...]

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A week with brands dialed down (& some photos)

March 12, 2010

We’re two-thirds of the way through a week of vacation at the Bahama Beach Club in Treasure Cay in the Abacos Islands. We’ve had a relaxing week with minimal distraction, changeable weather and a lot of beach time.
This hasn’t been a media-free experience: our condo has wi-fi service and a couple of flat-screens [...]

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A model of disruption: Why do I care how I get to the NY Times?

March 5, 2010

The single content brand that I’ve had the longest relationship in my life is The New York Times.
Even though I grew up in New England, a highlight of the week was when my dad went and got the Sunday papers — the Boston Globe, the Providence Journal and The New York Times.
Five decades later, the [...]

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An insider’s look into multi-channel marketing

March 4, 2010

Over the past five years, while people have debated the future of print media, retailers have developed an approach to direct marketing that balances multiple distribution channels, including web marketing, e-mail marketing and, of course, print media in the form of catalogs.
The decision-making is fact based: How much does it cost to acquire a [...]

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The scale of the Internet, 2009

March 2, 2010

A timely update of internet statistics, with commentary from Jeremiah Owyang at his blog, here.

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
The video was designed by the agency Jess3. Their blog is a fun place to spend some time — they do a lot of cool graphics and data visualization [...]

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