From the category archives:

Blogs

Techniques to improve Twitter influence

December 14, 2009

For those readers who are trying to learn how to increase their sphere of influence on Twitter, here is a very good practical post from CopyBlogger on what kinds of Tweets get retweeted. Dan Zarrella did some original research on retweeted posts to see what got the buzz buzzing.
Read the full post here: [...]

Share
0 comments Read the full article →

Notes from an interactive product design session with editors and publishers that was focused, cheerful and successful

December 9, 2009

Last week in Denver, we held a product design meeting with a group of publishers, editors and designers from our regional Home Design magazines.
The team brought an experienced perspective into the meeting about the kind of impact integrating interactive and social media tools into their business process can have. Over the past 9 months, [...]

Share
2 comments Read the full article →

Two good social media questions from my presentation at the Denver Design Center

December 4, 2009

Over the past few months, I’ve been traveling around the country giving a presentation on how small and mid-sized local businesses can leverage social media tools to improve the effectiveness of their Internet marketing efforts.
This past week I spoke to a group of about 100 home design professionals at the Denver Design Center. The [...]

Share
2 comments Read the full article →

Where Jay Rosen shows me why, where & how I am wrong

December 1, 2009

Saturday evening, sitting through previews at the 9:30 showing of Pirate Radio (not recommended, btw), I checked the Twitter stream and was struck by a strong Tweet from @jayrosen_nyu.
Rosen, for those of you who aren’t touched by his wide-reaching social graph, is a professor of journalism at NYU, as well as an early and active [...]

Share
0 comments Read the full article →

The discussion around content shifts to a curation model

November 19, 2009

This summer, I did several posts about the shift that I believe needs to take place in traditional publishing workflows in order to adapt to the new web environment and stake out a strong position serving online communities. At the core of this shift is the concept of Sharing, distinct from the traditional linear publishing [...]

Share
2 comments Read the full article →

The limitation of the concept of “Blog”

November 19, 2009

Tell someone that you have a blog, or that you think they should have a blog, and you’ll get met more often than not by blank stares.
What’s a blog? Too often, we describe it as a place where people are able to publish whatever they want on the web.
From Wikipedia:

The term “weblog” was coined [...]

Share
0 comments Read the full article →

Winning at search

October 30, 2009

American Express has been running a series of interesting articles on its OpenForum site about how small and medium-sized businesses can leverage social media to their advantage.
A primary theme is that targeted, local businesses can use social media to significantly improve their visibility on search engines. One expert, Jason Falls, points to the [...]

Related Posts with Thumbnails
Share
3 comments Read the full article →

← Previous Entries

Next Entries →