From the category archives:

Conferences

Niche Digital Keynote upload

September 24, 2009

Here’s an upload of the presentation that I gave at the Niche Digital Media conference in Minneapolis this week, with a scratchy audio overlay.  The talk is roughly 15 minutes and gives an overview of the content-sharing model we’ve been experimenting with.  Thanks to Carl Landau at Niche Media for providing the platform for the [...]

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The media talks about social media

September 24, 2009

eMedia Vitals, a new online information resource, was at a couple of conferences this week reporting on what senior media execs have to say about social media one year into the great advertising contractions.
In a report from Advertising Week, Naomi Reiter shares the insights of top agency and media execs for big brands on how [...]

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Talking about sharing at the Niche Digital Media conference

September 22, 2009

I had the opportunity to talk to the attendees of the Niche Digital Media Conference in Minneapolis today — a group of about 150 niche publishers, largely rooted in print, who are looking for ways to efficiently and effectively extend their products online.
The conference is organized by Carl Landau, a long-time niche publisher who has [...]

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Calendar Note: Speaking at the Niche Digital Conference

August 20, 2009

A calendar note for anyone who’ll be in Minneapolis September 21: I’ve been invited to deliver the luncheon keynote at the Niche Digital Conference sponsored by Carl Landau.
I’ve know Carl since the early 1980′s when he had started up Computer Language Magazine. He’s one of the most irreverent and lively marketers I’ve ever [...]

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Preparing for the mountain air

July 7, 2009

The gathering at Sun Valley has been legendary over the past 15 years for the casual hobnobbing of moguls who controlled the means of distribution and production for all media. Spielberg! Diller! Malone!Michael Wolff has a gift for combining hyperbole with insight into the frailties of these moguls. He’s [...]

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Six Inadvertent Commandments of Social Marketing

April 30, 2009

Twitterdipity is the serendipitous tying together of Twitter thoughts into an unlikely but coherent whole. That happened at the #aimconf today.

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Kelsey Group perspective on local advertising: Forecast & opportunity

March 17, 2009

The Kelsey Group Local Advertising forecast paints a declining market characterized by big share shifts among media

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