From the category archives:

consumers

A glimpse of how things are looking up for realtors

May 9, 2010

Harvard professor Mark Perry has been one observer who has consistently chronicled the silver lining in the recovery, sharing discrete pieces of data that show the economic engine gearing smartly back up.
Last Friday, he shared another in a series of posts that have looked at the recovery in local real estate markets. The subject [...]

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Chronicling privacy erosion at Facebook

May 4, 2010

The team over at Electronic Frontier Foundation brings two things to its view of the web: a sense of perspective and a sense of history.
That makes this blog post by Kurt Opsahl, which provides excerpts from Facebook‘s privacy policy back to 2005, particularly powerful.

Facebook Privacy Policy circa 2005:
No personal information that you submit [...]

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TV’s per household grew at fastest rate in decade last year

May 3, 2010

Interesting data point: TV’s per household grew at the fastest in a decade last year, according to Nielsen.

The TV is at the core of the multi-media experience. And, as The Economist points out in a recent special report, TV programming is being consumed across more platforms than ever before.
Compelling argument for the power [...]

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Green shoots: Increased activity from apartment shoppers

April 23, 2010

Throughout our businesses at NCI, we’re seeing signs of increased consumer activity.
One notable one has been the uptick in activity from apartment shoppers.
In the first quarter of 2010, inquiries from apartment shoppers to communities (phone calls and e-mails) from Apartment Finder‘s print and internet products have increased 44% from the last three months of 2009.
That’s [...]

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Worth a note: the Leading Indicator index just hit an all-time high

April 19, 2010

The Conference Board Leading Economic Index was released today, jumping 1.4% in March, capping six straight months of increases and reaching what the Conference Board calls “its highest level.”

It’s nice to see a quantitative chart blending multiple data points that ticks up strong strongly.
As is consistently the case in this economic recovery, employment will be [...]

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Media consumption down during the recession…Were consumers avoiding ads?

April 19, 2010

Here’s a surprising bit of research: Consumers reduced the amount of time they spent consuming media during the recession, according to a Yankee Group survey reported on by eMarketer.
Media consumption dropped 17% from 2008 to less than 12 hours a day.
The one media exempt from the reduction was mobile.
Activities decreased almost across the board, [...]

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Three guidelines for business clarity

April 13, 2010

Image by niallkennedy via Flickr

A few weeks ago I read an article in the McKinsey Quarterly that used observations from behavioral economics to recommend simple guidelines for marketers. The conclusions were striking in how strongly they resonated with our thinking about how we approach our products and markets.

Make a product’s cost less painful
Don’t overwhelm [...]

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