April 13, 2010
The lure of the Internet is that it’s a quick one-stop marketing solution — search, display, web site, conversion, sale — that puts a business within reach of the majority of U.S. shoppers.
This easy lure can obscure the value of creating a multi-channel brand, using multiple media and marketing messages, in order to stay prominently [...]
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April 9, 2010
The U.S. economy lost more than 1 million households during the recession, even as the population grew more than 3.5 million, driving down home ownership and increasing rental vacancies at a rate that hasn’t been experienced in more than a generation.
Just as economic distress reduced households, economic recovery will increase households, concludes USC professor Gary [...]
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