From the category archives:

Content

The mobile internet, consumer usage and implications for media and marketing brands

February 12, 2010

We believe more users will likely connect to the Internet via mobile devices than desktop PCs within the next 5 years.
The Mobile Internet Report
Morgan Stanley
Apple’s launch of the iPad last month provides a catalyst to look at the implications that the broadly-defined term Mobile Computing has for the interplay of Media and Marketing. Clearly [...]

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Social Content Curation, Facebook and Click-Throughs

February 5, 2010

An underlying premise of social networking is the authenticity and credibility of your social graph. When people who you have networked with digitally recommend information, experience or products, you are likely to lend their recommendations more credibility than someone you don’t know. Facebook and Twitter make this kind of socially-curated content sharing incredibly [...]

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A case study in building Google Juice: the impact of creating consistent content consistently

January 22, 2010

A basic form of web currency that gets discussed more and more frequently is Google Juice.
Say the words “Google Juice” and people are likely to nod their head knowingly. Getting Google Juice is a dark art, easy to understand and hard to execute. People hear Google Juice and they think, Page 1.
As we’ve [...]

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Protecting privacy in the age of information: the 2010 US Census

January 18, 2010

I’ve been doing some family research this past year, trying to uncover my mother’s father’s heritage. One of the most powerful tools has been the online editions of the U.S. Census from the late 19th and early 20th Century. Looking at these forms closely, you’re able to piece together the mosaic of [...]

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Thinking about how Social Media gets defined and what it means

January 7, 2010

Brian Solis wrote a reflective post today that strayed from his typical forward-looking perspective to reflect on how the term “Social Media” has morphed to encompass all kinds of web activity.
He harkens back to a definition of social media that was developed by a group of leading thinkers a couple of years ago. That [...]

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10 years past, 10 years forward

December 23, 2009

10 doesn’t sound like a big number, but when you start looking back over a decade, 10 years of an ever-expanding and innovating world, 10 years feels huge and unwieldy.
At the beginning of this past decade (the first decade of the 21th Century…how cool!) I was working with an Internet company called Themestream, started by [...]

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The top 10 posts on ViralHousingFix in 2009

December 17, 2009

As the year winds down, I was curious which posts over the course of the year were the most popular. I was pleased to see that the posts that had resonated the most with all of you were ones that I felt like I’d achieved some clarity around an idea that I’d been working [...]

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