From the category archives:

Demographics

I’m a Millennial! (just because a survey said so.)

February 24, 2010

Look at this!  I’m more of a Millennial than a Millenial, according to Pew Research.
I think that the big driver of my score was the absence of TV watching and my propensity to use social media and mobile communications devices.
I wish the score meant that you would have to pay more attention to what I [...]

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A college student’s social circle includes 671 contacts across 14 screens

February 23, 2010

To understand the future of mobile web usage, the best petrie dish is the Millenials. They’ve got a high level of tech comfort, have a new approach to privacy and transparency — more complex than you think — and are very invested in staying connected with highly fluid social circles.
MediaPost ran a short article [...]

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Average age on Facebook: 44; Average age of social media users: 38

February 23, 2010

What’s the demographic sweet spot for users of social networks? Not what you think. According to a study released by Pingdom, a web monitoring provider, 25% of users of social networking sites are between 35 and 44, and 57% of the users are older than 35.
This is a mainstream media audience with significant [...]

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Consumers are making small, meaningful changes in spending patterns, Harris Poll shows

February 22, 2010

The Great Recession — a term that is gaining more popular momentum — has had a meaningful shift on how consumers are spending money. A recent Harris Poll captures the consistency with which people are looking at their personal expenses and looking for ways to save some money.

Look at the trending pattern of what [...]

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The mobile internet, consumer usage and implications for media and marketing brands

February 12, 2010

We believe more users will likely connect to the Internet via mobile devices than desktop PCs within the next 5 years.
The Mobile Internet Report
Morgan Stanley
Apple’s launch of the iPad last month provides a catalyst to look at the implications that the broadly-defined term Mobile Computing has for the interplay of Media and Marketing. Clearly [...]

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Household income trends, the Value of Money & the relevance of Gen Y’s experiential approach to life

January 18, 2010

I’ve been catching up today on a few things that I wasn’t able to get to last week. (The week was spent focusing on internal company business.)
I was particularly struck by the juxtaposition of the following chart. The topic: Household income and consumer values.
The first chart shows conventional wisdom: Household incomes [...]

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The change in consumer consumption reflects a long-term shift in U.S. demographics related to aging

January 18, 2010

Here’s an underlying issue for a consumer-driven economy: a change in demographics will reduce the volume of consumer spending.
From Nielsen’s research blog:
CPG Spending Declines
As population growth slows in the U.S., so will spending on consumer products. Household size will decline across the board, the largest families will be smaller and a large share of [...]

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