From the category archives:

Demographics

Looking at some long-term trends in the employment numbers

January 8, 2010

A new data point emerged in the reporting on the job figures today: the employment population ratio. The metric a fairly absolute measuring stick: What percentage of the people in the United States, of any age, are employed at anyone time.
One version of the data is presented below in a chart from [...]

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Two current-time snapshots of consumer attitudes

December 14, 2009

Two current-time snapshots on the recovery from BigResearch.
First, despite the upward trends we read about in the paper, Americans are still very realistic about the economy: only a third feel confident that there is a good chance for a strong economy. That ratio is relatively unchanged from the Spring. The takeaway is [...]

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What’s a pretty smile worth to marketers?

November 17, 2009

What’s the value of celebrity endorsements?
According to the findings of a new Adweek Media/ Harris Poll, looking at celebrities and their persuasiveness, 21% of Americans say they find athletes to be most persuasive when they endorse a product, followed by 18% who say television or movie stars are most persuasive, 14% who say singers [...]

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7 slides that chart a path for brands to connect with consumers online

November 1, 2009

I came across a great series of slides by Tom Smith, the founder & director of Trendstream, based on research from the Global Web Index. The results are based on research of 32,000 consumers in 16 countries around the globe. The results are particularly interesting in terms of focusing what the primary motivators [...]

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Consumer confidence lags as confidence in our political leadership drops

October 27, 2009

The Consumer Confidence index is slipping, and I think it’s related to a decline in confidence in our political leadership.
Says Lynn Franco, Director of The Conference Board Consumer Research Center: “Consumers’ assessment of present-day conditions has grown less favorable, with labor market conditions playing a major role in this grimmer assessment. In fact, the Present [...]

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An expert observer takes a quick look at user trends & demographics at top social media sites

October 19, 2009

Brian Solis took the time last week to dig into some of the trends and the demographics at top social media sites.  He was struck by the rapid growth at Facebook and Twitter over the past year, and wanted to get a better feel for what was characteristic of the users driving the changes in [...]

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Consumers are looking for practical features in their homes

October 7, 2009

CNBC reported on new trends in what consumers are looking for in new homes. [Watch the clip to the third segment.]

The American Institute of Architects Design Trends study shows a distinct shift in the way that consumers are thinking about the functionality of their home, with the focus on creating more use and more efficiency [...]

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