From the category archives:

Economy

A glimpse of how things are looking up for realtors

May 9, 2010

Harvard professor Mark Perry has been one observer who has consistently chronicled the silver lining in the recovery, sharing discrete pieces of data that show the economic engine gearing smartly back up.
Last Friday, he shared another in a series of posts that have looked at the recovery in local real estate markets. The subject [...]

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Marking the start of a new generation of women in leadership

April 26, 2010

We’re at the cusp of an amazing cultural shift: the majority of women under 40 within 10 years will be better educated and better paid than men of equal age.
That means that the role of women‘s advocacy organizations in business is not only to strive for equality; it’s to help women prepare for the [...]

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Emerging local businesses spend 30% of their budget on digital marketing, driving a structural change in the market, BIA/Kelsey research shows

April 26, 2010

The landscape for local advertising, particularly by small- to medium-sized businesses (SMB’s) is undergoing a profound shift that is being masked in part by the overall downturn in advertising spending, two recent research reports from BIA/The Kelsey Group demonstrates. The key for local media companies is to segment the SMB client base in relation [...]

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Green shoots: Increased activity from apartment shoppers

April 23, 2010

Throughout our businesses at NCI, we’re seeing signs of increased consumer activity.
One notable one has been the uptick in activity from apartment shoppers.
In the first quarter of 2010, inquiries from apartment shoppers to communities (phone calls and e-mails) from Apartment Finder‘s print and internet products have increased 44% from the last three months of 2009.
That’s [...]

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Worth a note: the Leading Indicator index just hit an all-time high

April 19, 2010

The Conference Board Leading Economic Index was released today, jumping 1.4% in March, capping six straight months of increases and reaching what the Conference Board calls “its highest level.”

It’s nice to see a quantitative chart blending multiple data points that ticks up strong strongly.
As is consistently the case in this economic recovery, employment will be [...]

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Three guidelines for business clarity

April 13, 2010

Image by niallkennedy via Flickr

A few weeks ago I read an article in the McKinsey Quarterly that used observations from behavioral economics to recommend simple guidelines for marketers. The conclusions were striking in how strongly they resonated with our thinking about how we approach our products and markets.

Make a product’s cost less painful
Don’t overwhelm [...]

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The recession, household formation, the housing market and the recovery in the rental markets

April 9, 2010

The U.S. economy lost more than 1 million households during the recession, even as the population grew more than 3.5 million, driving down home ownership and increasing rental vacancies at a rate that hasn’t been experienced in more than a generation.
Just as economic distress reduced households, economic recovery will increase households, concludes USC professor Gary [...]

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