Over at Junta 42, Joe Pulizzi has put up a great post on how publishers leverage social media tools to grow their online footprint. Recommended reading for everyone in the publishing business, as Joe has synthesized a number of different perspective and added his own unique and experiences point of view.
The key issue is defining your goals correctly and aligning your teams around those goal. Says Pulizzi:
If you believe that your core business is publishing, then you are competing with the entire world (we are all publishers today). As a publisher, you need to rethink your business (are you in the business of providing engaging experiences for your niche customers?).
In the post, Joe linked to one of my posts from last July where I laid out a model for content-sharing that we had begun to implement with our regional home design magazines.
We’ve been working this content-sharing approach for close to a year and it’s had measurable impact on our consumer engagement, market presence and revenue opportunities. In this post, I share some of the ways that our top editors have integrated content-sharing into their workflow.
For those who are interested, here’s Joe’s presentation:
by drm on February 2, 2010
The components of residential investment in the fourth quarter GDP report (which is subject to revision, of course) is worth looking at more closely.
Single-family housing, which made up more than 3.5% of GDP at the peak, has declined precipitously, but registered a slight increase in the fourth quarter. Another driver of growth in residential investment was brokers’ commissions, which were sparked by the rapid rate of home sales. These drivers were offset by continued declines as a percentage of GDP in multi-family investment and residential improvements.
What should you read into the numbers? The recovery is in the timing; the new home and resale home market began its decline earlier than other segments of the residential investment economy. Improvements are driven partly by home values and partly by income; multi-family investment is driven by access to credit markets and property valuations.
Sustained improvement in the residential real estate market will help to drive increased investment in home improvements. The dynamic for the multi-family is somewhat more complex, but hinges to a large degree on stability in the employment markets.
Thanks to CalculatedRisk for the chart.
