From the category archives:

Industry data

The recession, household formation, the housing market and the recovery in the rental markets

April 9, 2010

The U.S. economy lost more than 1 million households during the recession, even as the population grew more than 3.5 million, driving down home ownership and increasing rental vacancies at a rate that hasn’t been experienced in more than a generation.
Just as economic distress reduced households, economic recovery will increase households, concludes USC professor Gary [...]

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The January existing homes numbers point to a choppy, sustained recovery

March 2, 2010

The January home sales report from NAR felt to some people like a letdown — the annual rate of home sales dipped from 5.4 million in December to 5.04 million in January. Some pundits, citing the wildly wrong consensus projections from economists, characterized the results as a bad turn for the housing market.
Step back [...]

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Real estate advertising set for a bounce back and market shift, Borrell Associates says

February 18, 2010

Real estate advertising is set to rebound in 2010, after a devastating decline in 2009, and traditional media such as newspapers and print catalogs will be a surprising beneficiary, according to a forecast released this month by Borrell Associates, a long-time observer of the local advertising market.
Borrell has been in the business of analyzing local [...]

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A sight for sore eyes: Magna forecast shows advertising spending gaining

January 20, 2010

Interpublic’s Magna forecast unit reversed course on a downbeat projection and now calls for an increase in ad spending in 2010, bolstered by the Olympics and local elections.
Here’s the chart. It’s a sight for sore eyes.

MediaPost has a thorough story on the dynamics driving the forecast. Local is forecast to continue to decline, [...]

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2009 was a very bad year for magazines

January 18, 2010

Over the past year, I’ve been excited and energized by the work we’ve done at our company with our traditional magazine franchises. We’ve expanded the digital footprint, re-assessed our workflows, innovated with new marketing products and generally held together our talented teams while teaching them new skills.
The results? Revenue was down more than [...]

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The change in consumer consumption reflects a long-term shift in U.S. demographics related to aging

January 18, 2010

Here’s an underlying issue for a consumer-driven economy: a change in demographics will reduce the volume of consumer spending.
From Nielsen’s research blog:
CPG Spending Declines
As population growth slows in the U.S., so will spending on consumer products. Household size will decline across the board, the largest families will be smaller and a large share of [...]

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The rental industry continues its downturn, driven by a weak labor market, new reports show

January 7, 2010

If you’re in the multi-family industry and are looking for some signs of hope, today’s release from REIS Inc. wasn’t very helpful.
Reuters reported on REIS’s newest look at market conditions:
The U.S. apartment vacancy rate rose to an almost 30-year high of 8 percent in the fourth quarter, and rents dropped in the biggest one-year slump [...]

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