From the category archives:

Internet

Yahoo! & AOL get compared to Google, but should probably fear Facebook

May 3, 2010

Yahoo! chief Carol Bartz made an interesting point about Google in an interview with the BBC today:
“Google is going to have a problem because Google is only known for search,” said Ms Bartz. “It is only half our business; it’s 99.9% of their business. They’ve got to find other things to do.  Google has to [...]

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Green shoots: Increased activity from apartment shoppers

April 23, 2010

Throughout our businesses at NCI, we’re seeing signs of increased consumer activity.
One notable one has been the uptick in activity from apartment shoppers.
In the first quarter of 2010, inquiries from apartment shoppers to communities (phone calls and e-mails) from Apartment Finder‘s print and internet products have increased 44% from the last three months of 2009.
That’s [...]

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Socially-enhanced ads have higher recall, purchase intent, Nielsen study claims

April 20, 2010

Nielsen has released a study today that looks at the effectiveness of different kinds of Facebook advertising. The goal was to determine whether ads that leveraged a brand’s social network — which Nielsen is calling “earned media” — performed differently than traditional ad formats.
The big headline: Socially-enhanced advertising has higher recall and higher [...]

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Top marketers look to web site traffic to measure social media effectiveness…but it’s just a start

April 13, 2010

More than 50% of marketers believe they will generate quantifiable results from their social media activities in 2010, but there’s little consensus on what to measure, according to Datran Media’s “4th Annual Marketing & Media Survey” as reported by eMarketer.
An earlier eMarketer roundup had shown that the base level tracking that most people apply to [...]

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Four quick thoughts after a week at the beach

March 17, 2010

I’m back from my week in the Bahama’s, which was relaxing and busy all at once. I posted some pictures early last week, and to get a feel for the experience you should read Tami’s post on her blog.
One of the big breaks was from producing content: between this blog and another blog [...]

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The Kelsey Group examines NCI’s DigitalSherpa initiative

March 12, 2010

Over the past year, the team at NCI has been developing a social marketing service under the umbrella of Digital Sherpa for local advertisers. The service was launched commercially into the multi-family market last August and into the home design market in December.
Our attention over the past months has been focused on executing on [...]

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A model of disruption: Why do I care how I get to the NY Times?

March 5, 2010

The single content brand that I’ve had the longest relationship in my life is The New York Times.
Even though I grew up in New England, a highlight of the week was when my dad went and got the Sunday papers — the Boston Globe, the Providence Journal and The New York Times.
Five decades later, the [...]

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