From the category archives:

Local media

The top 10 posts on ViralHousingFix in 2009

December 17, 2009

As the year winds down, I was curious which posts over the course of the year were the most popular. I was pleased to see that the posts that had resonated the most with all of you were ones that I felt like I’d achieved some clarity around an idea that I’d been working [...]

Share
0 comments Read the full article →

The mobile web presents a new challenge for local marketers

December 4, 2009

eMarketer reported on some fascinating data release by The Kelsey Group on mobile internet usage.
eMarketer estimates that about 30% of cell phone users access the Internet at least once a month. Kelsey points to a large cohort who are heavy users of the web, driving the average number of monthly sessions to 20, double [...]

Share
0 comments Read the full article →

Two good social media questions from my presentation at the Denver Design Center

December 4, 2009

Over the past few months, I’ve been traveling around the country giving a presentation on how small and mid-sized local businesses can leverage social media tools to improve the effectiveness of their Internet marketing efforts.
This past week I spoke to a group of about 100 home design professionals at the Denver Design Center. The [...]

Share
2 comments Read the full article →

The ROI of social media marketing: 3 case studies

November 9, 2009

A common question when I talk with businesses — large and small alike — about social media is exactly what the benefits to their business will be.
The short answer is more customers. The long answer is that they will increase their digital footprint by using social media tools to distribute content relevant to their [...]

Share
12 comments Read the full article →

The analyst behind the MerchantCircle SMB research weighs in

October 29, 2009

The analyst behind the recent MerchantCircle survey of internet marketing practices by small businesses shared some of his personal highlights and conclusions from the research on his blog last week.
Greg Sterling looks at the data and sees some big emerging trends and opportunities.
First, while a large percentage of the respondents are using social media, there [...]

Share
0 comments Read the full article →

Consumers are searching for local solutions online; How can businesses benefit?

October 29, 2009

The Internet as a marketing tool is still fairly rudimentary for small and medium businesses in the local market. The vast majority of businesses have developed web presences, but there is relatively little promotion of those web sites beyond integrating URL’s in off-line marketing, participating in online directories to varying degrees and investing in [...]

Share
2 comments Read the full article →

Tidbits on ReachLocal

August 19, 2009

ReachLocal, which positions itself as a small business online advertising consultant, recently surfaced on the Inc. 500 as the 39th fastest growing private company in the U.S.
Peter Krasilovsky of The Kelsey Group used the occasion to take a look at the young company’s financial performance. Krasilovsky notes that there have been reports that ReachLocal [...]

Related Posts with Thumbnails
Share
3 comments Read the full article →

← Previous Entries

Next Entries →