From the category archives:

marketing

Media consumption down during the recession…Were consumers avoiding ads?

April 19, 2010

Here’s a surprising bit of research: Consumers reduced the amount of time they spent consuming media during the recession, according to a Yankee Group survey reported on by eMarketer.
Media consumption dropped 17% from 2008 to less than 12 hours a day.
The one media exempt from the reduction was mobile.
Activities decreased almost across the board, [...]

Share
1 comment Read the full article →

Three guidelines for business clarity

April 13, 2010

Image by niallkennedy via Flickr

A few weeks ago I read an article in the McKinsey Quarterly that used observations from behavioral economics to recommend simple guidelines for marketers. The conclusions were striking in how strongly they resonated with our thinking about how we approach our products and markets.

Make a product’s cost less painful
Don’t overwhelm [...]

Share
1 comment Read the full article →

Internet advertising shows strong momentum, and content helps to drive conversion

April 13, 2010

The recovering economy is driving bullish projections for online advertising. Two trends are apparent: the dollars will migrate toward the outlets with the largest and best performing audiences, and the trend towards leveraging social media tools in marketing continues to be a small portion of overall spend.
eMarketer has featured several research snippets and [...]

Share
0 comments Read the full article →

The three rules of effective real estate marketing

March 29, 2010

Real estate agents and brokers are faced with more choices — and more contradictory claims — than ever in how they distribute listings, connect with consumers and promote their brand. Real estate marketing used to be a pretty straightforward activity; now, it can consume big chunks of a realtor’s time, energy and [...]

Share
2 comments Read the full article →

Four quick thoughts after a week at the beach

March 17, 2010

I’m back from my week in the Bahama’s, which was relaxing and busy all at once. I posted some pictures early last week, and to get a feel for the experience you should read Tami’s post on her blog.
One of the big breaks was from producing content: between this blog and another blog [...]

Share
0 comments Read the full article →

Content “curation” can create authority

March 4, 2010

Traditionally, the most valued content was original.
This emphasis developed within a content model of constrained distribution and expensive production costs. When there are only a handful of distribution points for content — some magazines, books, a handful of TV station and radio stations — the way to build audience was to deliver original and [...]

Share
1 comment Read the full article →

An insider’s look into multi-channel marketing

March 4, 2010

Over the past five years, while people have debated the future of print media, retailers have developed an approach to direct marketing that balances multiple distribution channels, including web marketing, e-mail marketing and, of course, print media in the form of catalogs.
The decision-making is fact based: How much does it cost to acquire a [...]

Related Posts with Thumbnails
Share
1 comment Read the full article →

← Previous Entries

Next Entries →