March 4, 2010
Traditionally, the most valued content was original.
This emphasis developed within a content model of constrained distribution and expensive production costs. When there are only a handful of distribution points for content — some magazines, books, a handful of TV station and radio stations — the way to build audience was to deliver original and [...]
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February 22, 2010
Here’s a good example of how people are shifting the way they think about looking for information given the power of the social web.
The information about homes for sale is incredibly well-organized and ubiquitous. Still, this story over the weekend from the Chicago Tribune offers a how-to for consumers to shift their search onto the [...]
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