From the category archives:

Media

The mobile internet, consumer usage and implications for media and marketing brands

February 12, 2010

We believe more users will likely connect to the Internet via mobile devices than desktop PCs within the next 5 years.
The Mobile Internet Report
Morgan Stanley
Apple’s launch of the iPad last month provides a catalyst to look at the implications that the broadly-defined term Mobile Computing has for the interplay of Media and Marketing. Clearly [...]

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They’re not Wired…they’re Connected

February 5, 2010

The Pew Research survey on Internet usage paints a brilliant picture of Internet usage, particularly by the Millenials (Gen Y and younger.) Fast Company has a good summary here.
For those of us out of the Gen Y bracket, there’s an important matter of language and connotation. When we say Internet, we think of [...]

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Social Content Curation, Facebook and Click-Throughs

February 5, 2010

An underlying premise of social networking is the authenticity and credibility of your social graph. When people who you have networked with digitally recommend information, experience or products, you are likely to lend their recommendations more credibility than someone you don’t know. Facebook and Twitter make this kind of socially-curated content sharing incredibly [...]

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A case study in building Google Juice: the impact of creating consistent content consistently

January 22, 2010

A basic form of web currency that gets discussed more and more frequently is Google Juice.
Say the words “Google Juice” and people are likely to nod their head knowingly. Getting Google Juice is a dark art, easy to understand and hard to execute. People hear Google Juice and they think, Page 1.
As we’ve [...]

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Some observations about why Doug Manoni should be successful at Source Media

January 20, 2010

Congratulations to my friend and former colleague Doug Manoni, who was named CEO of Source Media this week.
Doug and I worked at Cowles Business Media through the better part of the 1990′s. At the end, Doug was my CFO.
He’s an interesting study for people who wonder about the future of business-to-business companies. Doug [...]

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A sight for sore eyes: Magna forecast shows advertising spending gaining

January 20, 2010

Interpublic’s Magna forecast unit reversed course on a downbeat projection and now calls for an increase in ad spending in 2010, bolstered by the Olympics and local elections.
Here’s the chart. It’s a sight for sore eyes.

MediaPost has a thorough story on the dynamics driving the forecast. Local is forecast to continue to decline, [...]

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2009 was a very bad year for magazines

January 18, 2010

Over the past year, I’ve been excited and energized by the work we’ve done at our company with our traditional magazine franchises. We’ve expanded the digital footprint, re-assessed our workflows, innovated with new marketing products and generally held together our talented teams while teaching them new skills.
The results? Revenue was down more than [...]

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