From the category archives:

multi-family

Social media & the multi-family industry: Where do you start?

June 9, 2009

The dialogue around social media marketing in the multi-family industry is lively and informational.

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Today’s challenging conditions are going to drive tomorrow’s excellence

May 21, 2009

Driving efficiency to offset challenging revenue conditions doesn’t mean compromise…it can lead to excellence.

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A look into leads: Where they come from and what happens when they get here

May 18, 2009

The science of leads turns out to be just a part of the art of marketing

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Apartment operators struggled with price-conscious consumers, employment driven turn-over in Q1

May 1, 2009

The operating environment for multi-family companies get tougher in Q1 as residents moved for cheaper rents and foot traffic converted at lower rates

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A real life social media laboratory in the multi-family space

April 18, 2009

Real life lab experiments in social media marketing from Eric Brown at Urbane Apts.

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A moment to boast: ApartmentFinder.com & Comscore

April 15, 2009

ApartmentFinder.com grows 52% in traffic in March and moves into the number two slot among multi-platform marketing providers in the multi-family industry.

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Discuss: Does multi-product, multi-platform marketing surround and engage the consumer at each point of their information search?

April 6, 2009

If everyone searches for information online, why do we need printed magazines? Because they augment the consumer’s search for information.

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