From the category archives:

NCI

The top 10 posts on ViralHousingFix in 2009

December 17, 2009

As the year winds down, I was curious which posts over the course of the year were the most popular. I was pleased to see that the posts that had resonated the most with all of you were ones that I felt like I’d achieved some clarity around an idea that I’d been working [...]

Share
0 comments Read the full article →

A pragmatic & positive outlook at NAR

November 19, 2009

I visited the National Association of Realtors convention in San Diego last week.
The show was markedly different than the year before. The footprint was smaller, but the energy was higher. Fewer vendors were serving the market, but the vendors that were present focused on very specific utility that would produce benefits for brokers [...]

Share
2 comments Read the full article →

Eric Brown & the new direction of marketing

November 9, 2009

At different points in my life, as I’ve begun to work through a problem that I find particularly engaging and energizing, I’ve been fortunate to stumble across people who have by-passed confusion and moved straight to the actions that create the new and exciting thing that I’m only beginning to see.
The most recent time this [...]

Share
0 comments Read the full article →

Thinking about the short-term direction of the housing market

September 9, 2009

I’ve been musing the last couple of days over the trajectory of the economy and the housing market, wondering what the recent trends portend. One by-product of the economic decline, neatly summed up in Paul Krugman’s New York Times piece this past Sunday, is that no expert is reliable. The future is unknowable [...]

Share
0 comments Read the full article →

Our experience with brand service

July 1, 2009

A couple of weeks ago I ran a short poll on this blog asking whether our experience with customer service had changed during the economic contraction.
The question was prompted by an experience I had with American Express that seemed very contrary to the brand promise of the company.
The results of this admittedly unscientific poll are [...]

Share
0 comments Read the full article →

A social media marketing platform: DigitalSherpa

June 23, 2009

As our business has shifted at NCI over the past year and a half, a by-product of the dramatic decline in the resale home market, we’ve spent a significant amount of time thinking about what is unique and different about our company.
The immediate answer is the commitment that our people make to our customers and [...]

Share
6 comments Read the full article →

How we did: A Project Massive Network update

June 17, 2009

An update about the progress we made with our project to take our company onto social media.

Related Posts with Thumbnails
Share
0 comments Read the full article →