From the category archives:

real estate

Marketing an upscale home can be fun: Sunset Farm gets its moment in the spotlight!

May 3, 2010

With our two oldest children at college age, Tami and I decided this Spring to put our house on the market and explore downsizing into a home that more neatly fits a family of 5.
Our house has a distinctive story, even in an upscale market like Greenwich. We did a gut renovation of the [...]

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One million people voted for a housing market recovery in the first quarter

April 23, 2010

The housing market is recovering. At least, 1 million people think so.
That’s the number of people who bought homes in the first three months of 2010. And that’s more people than have bought homes in the first three months of the last two years.
Let’s throw out caveats and the concerns and step back [...]

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The recession, household formation, the housing market and the recovery in the rental markets

April 9, 2010

The U.S. economy lost more than 1 million households during the recession, even as the population grew more than 3.5 million, driving down home ownership and increasing rental vacancies at a rate that hasn’t been experienced in more than a generation.
Just as economic distress reduced households, economic recovery will increase households, concludes USC professor Gary [...]

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The three rules of effective real estate marketing

March 29, 2010

Real estate agents and brokers are faced with more choices — and more contradictory claims — than ever in how they distribute listings, connect with consumers and promote their brand. Real estate marketing used to be a pretty straightforward activity; now, it can consume big chunks of a realtor’s time, energy and [...]

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The January existing homes numbers point to a choppy, sustained recovery

March 2, 2010

The January home sales report from NAR felt to some people like a letdown — the annual rate of home sales dipped from 5.4 million in December to 5.04 million in January. Some pundits, citing the wildly wrong consensus projections from economists, characterized the results as a bad turn for the housing market.
Step back [...]

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The short-term impact of negative equity homeownership on the housing market may not be as bad as people fear

February 24, 2010

This week’s report that more than 11.3 million homeowners owed more on their house than their house was worth has prompted a fair amount of discussion among the people I talk with.
The big question is what the data point means.
In practical terms, almost 1/3 of homeowners don’t have an ownership interest in their home.  They [...]

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A media tip for home buyers focuses on using the social web for search

February 22, 2010

Here’s a good example of how people are shifting the way they think about looking for information given the power of the social web.
The information about homes for sale is incredibly well-organized and ubiquitous.  Still, this story over the weekend from the Chicago Tribune offers a how-to for consumers to shift their search onto the [...]

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