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real estate

Real estate advertising set for a bounce back and market shift, Borrell Associates says

February 18, 2010

Real estate advertising is set to rebound in 2010, after a devastating decline in 2009, and traditional media such as newspapers and print catalogs will be a surprising beneficiary, according to a forecast released this month by Borrell Associates, a long-time observer of the local advertising market.
Borrell has been in the business of analyzing local [...]

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A closer look at residential investment as a portion of Q4 2009 GDP: Real estate brokers showed an up-tick

February 2, 2010

The components of residential investment in the fourth quarter GDP report (which is subject to revision, of course) is worth looking at more closely.
Single-family housing, which made up more than 3.5% of GDP at the peak, has declined precipitously, but registered a slight increase in the fourth quarter. Another driver of growth in residential [...]

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Yellow pages print pick-up declines while our printed catalogs stay steady. Why?

January 11, 2010

In the midst this great media shift to online and interactive, my company continues to distribute close to 10 million printed catalogs of homes for sale and apartments for rent every month.
outWe get two tangible points of confirmation for continuing with our print distribution. First, the printed copies get picked up. More than [...]

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The top 10 posts on ViralHousingFix in 2009

December 17, 2009

As the year winds down, I was curious which posts over the course of the year were the most popular. I was pleased to see that the posts that had resonated the most with all of you were ones that I felt like I’d achieved some clarity around an idea that I’d been working [...]

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A velocity-focused view of the home sales market

November 25, 2009

When thinking about the home sales market, I find it useful to look at the relative velocity of sales.
This metric captures just how significant the slowdown in home sales was over the past few years, and how strong the recovery has been in 2009.
Since 1999, the number of homes sold in October has been 48% [...]

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October Home Sales Snapshot

November 25, 2009

It’s the time of month again to take a snapshot the housing market. We’ve got the new data on existing home sales, new home sales and price trends from all of the authorities, with accompanying commentaries.
The month showed strong performance in unit sales and a continued moderating of prices.
The seasonally-adjusted pace of existing home [...]

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A pragmatic & positive outlook at NAR

November 19, 2009

I visited the National Association of Realtors convention in San Diego last week.
The show was markedly different than the year before. The footprint was smaller, but the energy was higher. Fewer vendors were serving the market, but the vendors that were present focused on very specific utility that would produce benefits for brokers [...]

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