From the category archives:

Research

Internet advertising shows strong momentum, and content helps to drive conversion

April 13, 2010

The recovering economy is driving bullish projections for online advertising. Two trends are apparent: the dollars will migrate toward the outlets with the largest and best performing audiences, and the trend towards leveraging social media tools in marketing continues to be a small portion of overall spend.
eMarketer has featured several research snippets and [...]

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The recession, household formation, the housing market and the recovery in the rental markets

April 9, 2010

The U.S. economy lost more than 1 million households during the recession, even as the population grew more than 3.5 million, driving down home ownership and increasing rental vacancies at a rate that hasn’t been experienced in more than a generation.
Just as economic distress reduced households, economic recovery will increase households, concludes USC professor Gary [...]

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The Kelsey Group examines NCI’s DigitalSherpa initiative

March 12, 2010

Over the past year, the team at NCI has been developing a social marketing service under the umbrella of Digital Sherpa for local advertisers. The service was launched commercially into the multi-family market last August and into the home design market in December.
Our attention over the past months has been focused on executing on [...]

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Can Twitter block happiness?

March 5, 2010

A happy life is filled with frequent and substantial conversations with others, according to a psychology study reported in Science Daily this morning.
Greater well-being was related to spending less time alone and more
time talking to others: The happiest participants spent 25% less time
alone and 70% more time talking than the unhappiest participants. In
addition to the [...]

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Most marketers look to social media to increase web traffic and improve results, a new survey shows

March 3, 2010

What’s the most important and tangible goal for marketers using social media? To drive web traffic, according to an ongoing benchmarking study conducted by the consulting firm MarketingSherpa.
73% of the more than 2300 respondents to the MarketingSherpa survey says they target the goal of increasing web traffic, and measure results against that goal, when [...]

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The January existing homes numbers point to a choppy, sustained recovery

March 2, 2010

The January home sales report from NAR felt to some people like a letdown — the annual rate of home sales dipped from 5.4 million in December to 5.04 million in January. Some pundits, citing the wildly wrong consensus projections from economists, characterized the results as a bad turn for the housing market.
Step back [...]

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I’m a Millennial! (just because a survey said so.)

February 24, 2010

Look at this!  I’m more of a Millennial than a Millenial, according to Pew Research.
I think that the big driver of my score was the absence of TV watching and my propensity to use social media and mobile communications devices.
I wish the score meant that you would have to pay more attention to what I [...]

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