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7 slides that chart a path for brands to connect with consumers online

November 1, 2009

I came across a great series of slides by Tom Smith, the founder & director of Trendstream, based on research from the Global Web Index. The results are based on research of 32,000 consumers in 16 countries around the globe. The results are particularly interesting in terms of focusing what the primary motivators [...]

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Winning at search

October 30, 2009

American Express has been running a series of interesting articles on its OpenForum site about how small and medium-sized businesses can leverage social media to their advantage.
A primary theme is that targeted, local businesses can use social media to significantly improve their visibility on search engines. One expert, Jason Falls, points to the [...]

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