From the category archives:

Social Media

A framework for leveraging social media in traditional publishing from Junta Joe

May 25, 2010

Over at Junta 42, Joe Pulizzi has put up a great post on how publishers leverage social media tools to grow their online footprint.  Recommended reading for everyone in the publishing business, as Joe has synthesized a number of different perspective and added his own unique and experiences point of view.
The key issue is defining [...]

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Social media marketing programs need to accommodate consumer expectations about content and context

May 25, 2010

When you are using content to influence consumer behavior, the context that the content is delivered in has a big influence on how consumers respond to the messaging. This maxim is an important factor in designing content marketing and social media programs. Experience suggests that consumers impute authority to two types [...]

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Increasing a focus on internet marketing for SMB’s isn’t enough; solving the analytics equation is a big challenge

May 21, 2010

An Emarketer analysis this week of two research studies concluded that social media was going to be a big focus on web marketing expansion by small businesses.
Our experience on the ground selling our DigitalSherpa service confirms the direction of the surveys.  Once we get into a discussion about how content marketing and digital networking can [...]

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An analysis of my 11-day content drought

May 21, 2010

In the 455 posts since I launched ViralHousingFix on January 4, 2009, there hasn’t been a longer gap than the one between Post 454 and this post, number 455:  11 days.
The workbook I use for my professional notes is chock full from the past two weeks, and the program I store interesting snippets in has [...]

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Facebook, Google & the Negative Option

May 10, 2010

Every marketer knows that the negative option is your friend: it increases response, renewals and profits.
As a result, the negative option can turn into a hiding place for the unscrupulous marketer. The technique can be deployed in a technically correct way, but can be so cynical about the energy and intelligence of the average [...]

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Socially-enhanced ads have higher recall, purchase intent, Nielsen study claims

April 20, 2010

Nielsen has released a study today that looks at the effectiveness of different kinds of Facebook advertising. The goal was to determine whether ads that leveraged a brand’s social network — which Nielsen is calling “earned media” — performed differently than traditional ad formats.
The big headline: Socially-enhanced advertising has higher recall and higher [...]

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