From the category archives:

Technology

TV’s per household grew at fastest rate in decade last year

by drm on May 3, 2010

Interesting data point: TV’s per household grew at the fastest in a decade last year, according to Nielsen.

D321F69A-22EB-40E4-B9FB-281D75A480D9.jpg

The TV is at the core of the multi-media experience. And, as The Economist points out in a recent special report, TV programming is being consumed across more platforms than ever before.

Compelling argument for the power of TV.

I do wonder, though, how many of those TV sets per household increased because of people combining households and brining their favorite TV with them….

Related articles by Zemanta
Reblog this post [with Zemanta]
  • Share/Bookmark

{ 0 comments }

A perspective on Content Curation, Content Costs and Consumer Engagement from Anna Seave

by drm on February 18, 2010

Steve Rosenbaum did a great interview with Columbia’s Ana Seave that was published on MediaBizBloggers earlier this week.

Seave is one of the key contributors to The Curse of the Mogul, required reading for anyone in the media business who wants to dig into the critical issues facing media companies and their business models.

Seave’s thought a lot about content, cost, quality and digital. Media brands can create increased loyalty with their readers, she believes, by enriching their experience of content. A key element of that is curation, Seave explains:

I think that the actual idea of curation and aggregation and packaging stuff and being the in between, between the content production and getting it to a consumer is exactly the right place to be. I think that video is really the future of the Internet as well. The text business is where I come from and where I live and it’s easy to search, and so forth and so on, but YouTube as I understand it is the second largest search engine. What is that about? That means that people who are younger than me think of things in video and it is really, really important for all media companies to be in pictures at this point. So, that’s the reason why I am interested in Curation, I have a lot of faith in this space and I think it’s gonna go really far, and it’s gonna be in the right place with the right technology. (LINK: http://bit.ly/cPDkae)

The combination of curation and wholly-original content goes at the core of the cost issue for a publisher. One of the fundamental challenges of transitioning a print content model to the web is that the value of the ad inventory online doesn’t support that same content costs as the value of the print ad page.

Ultimately, content costs are a by-product of hours of labor. By shifting talented content professionals to a mode where they are able to identify and share good content — thereby extending the brand “voice, as Seave calls it — as well as create that content, the business is able to increase the ad inventory attributable to the content costs.

This is the kind of thinking that is both relevant to the digital market and attacks the puzzle of costs.

  • Share/Bookmark

{ 5 comments }

The mobile internet, consumer usage and implications for media and marketing brands

February 12, 2010

We believe more users will likely connect to the Internet via mobile devices than desktop PCs within the next 5 years.
The Mobile Internet Report
Morgan Stanley
Apple’s launch of the iPad last month provides a catalyst to look at the implications that the broadly-defined term Mobile Computing has for the interplay of Media and Marketing. Clearly [...]

  • Share/Bookmark
View Comments Read the full article →

Two tables that put the mobile Internet in perspective: BIG!

January 8, 2010

Here’s two tables, courtesy of eMarketer, that put Mobile in perspective. Big perspective, that is.
The first shows Morgan Stanley’s outlook on the growth internet-enabled mobile devices, which the firm says will grow 120% in the next four years.
That growth is driven by a high-level of consumer desire. Pew Research released a study that [...]

  • Share/Bookmark
View Comments Read the full article →

The lost decade: Harbinger of change or beginning of decline

January 4, 2010

A steady meme over the past month has been the zero sum game that comprised the U.S. economy over the past decade. Net job creation was at zero; GDP, adjusted for inflation, grew less than 20%; and, household net worth (through November 2009) was down 4%.
The Washington Post ran a great graphic contrasting the [...]

  • Share/Bookmark
View Comments Read the full article →

What is your Community of Interest & how can you use social media tools to help tend it?

December 30, 2009

A core element of successfully leveraging social media to build your business or personal brand is to identify and target your Community of Interest.
This simple starting point is too often overlooked when people begin to incorporate social media tools into their marketing.
What is your Community of Interest? It is a group of people who [...]

  • Share/Bookmark
View Comments Read the full article →

10 years past, 10 years forward

December 23, 2009

10 doesn’t sound like a big number, but when you start looking back over a decade, 10 years of an ever-expanding and innovating world, 10 years feels huge and unwieldy.
At the beginning of this past decade (the first decade of the 21th Century…how cool!) I was working with an Internet company called Themestream, started by [...]

Related Posts with Thumbnails
  • Share/Bookmark
View Comments Read the full article →

← Previous Entries