From the category archives:

The Real Estate Book

Housing indicators are picking up, but factors influencing consumer demand are still holding it down

April 13, 2009

Recent reports of activity in the housing market have to be considered against a weak foundation of consumer deman.

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“The market crashed so hard, prices have fallen so much, that places have become interesting to people again.”

March 30, 2009

Web site activity shows that interest in real estate is picking up, particularly in markets like Florida

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The changing media mix in real estate marketing: Notes from my Kelsey Presentation

March 19, 2009

The decline in agent income has made no-cost marketing channels more attractive, even if they are more time consuming.

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Opening the Wallet: What Top Agents Spend on Marketing (Part 2 of 6)

March 9, 2009

This post is the second of a series of six posts dedicated to the results of The Real Estate Agents study conducted by Network Communications, Inc., The Real Estate Book and The OSR Group. The scope of the series is outlined in this post.
The key driver of marketing investment by top agents is the length [...]

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The Big Picture: What We Learned & How We Learned It (Part 1 of 6)

March 6, 2009

Part 1 of a six-part series on the marketing practices of top real estate agents.

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Insights from the The Real Estate Agent Study (The Introduction)

March 4, 2009

An introduction to a 6-part series on new research about how real estate agents think about media and marketing.

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How The Real Estate Book helps agents apply the 7 Smart Marketing Habits of Top Agents

March 4, 2009

A practical application of the 7 Really Smart Marketing Habits of Top Real Estate Agents from The Real Estate Book

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