From the category archives:

Trends

The post-digital revolution

May 10, 2010

Sometimes it’s worth taking the long view: we can see just how far we’ve come in a relatively short period of time.
The first decade of the 21st Century marks a pivotal point in the modern technology revolution: digital information become portable, storable and easy to get. A world that had been defined by [...]

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Facebook, Google & the Negative Option

May 10, 2010

Every marketer knows that the negative option is your friend: it increases response, renewals and profits.
As a result, the negative option can turn into a hiding place for the unscrupulous marketer. The technique can be deployed in a technically correct way, but can be so cynical about the energy and intelligence of the average [...]

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A glimpse of how things are looking up for realtors

May 9, 2010

Harvard professor Mark Perry has been one observer who has consistently chronicled the silver lining in the recovery, sharing discrete pieces of data that show the economic engine gearing smartly back up.
Last Friday, he shared another in a series of posts that have looked at the recovery in local real estate markets. The subject [...]

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Marking the start of a new generation of women in leadership

April 26, 2010

We’re at the cusp of an amazing cultural shift: the majority of women under 40 within 10 years will be better educated and better paid than men of equal age.
That means that the role of women‘s advocacy organizations in business is not only to strive for equality; it’s to help women prepare for the [...]

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Top marketers look to web site traffic to measure social media effectiveness…but it’s just a start

April 13, 2010

More than 50% of marketers believe they will generate quantifiable results from their social media activities in 2010, but there’s little consensus on what to measure, according to Datran Media’s “4th Annual Marketing & Media Survey” as reported by eMarketer.
An earlier eMarketer roundup had shown that the base level tracking that most people apply to [...]

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The recession, household formation, the housing market and the recovery in the rental markets

April 9, 2010

The U.S. economy lost more than 1 million households during the recession, even as the population grew more than 3.5 million, driving down home ownership and increasing rental vacancies at a rate that hasn’t been experienced in more than a generation.
Just as economic distress reduced households, economic recovery will increase households, concludes USC professor Gary [...]

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Some economic reasons why we don’t need to keep looking over our shoulders.

April 9, 2010

I was reminded this week of a primary premise in evolutionary psychology: we’re genetically programmed to emphasize information about danger and minimize information about pleasure.
This is a gross simplification of interesting science, but is a useful overlay to the confluence of economic statistics and contradictory commentary in recent weeks.
In today’s New York Times, the [...]

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