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If a market lacks friction, there’s no money to be made

August 12, 2009

Here’s a really interesting post on the impact of markets that are too transparent and frictionless. The opportunities for intermediaries — read media companies — become more limited when there less opacity. Perfect information mean minimal profits, in this theory.

clipped from broadstuff.com

To mathematically link the two levels of analysis, Chatain and [...]

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Defining the next generation of Internet advertising analytics

August 3, 2009

Internet marketing promises a high degree of tracking and accountability, but any of us who has worked with multiple web sources to assess the impact of marketing strategies have quickly realized the limitations and frustrations of the seemingly perfect data world of the web.ComScore has introduced several features over the past six months intended [...]

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The arithmetic of bouncing off the bottom

July 24, 2009

Princeton professor Alan Blinder made a very clear, cogent argument in the Wall Street Journal today that the second of 2009 could outstrip expectations, a by-product of the economy bottoming out in the second quarter.The catch: While GDP is likely to grow, the consumer experience is going to lag. Production is down, [...]

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Standard of living is relative to history

July 21, 2009

From Cafe Hayek:

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Online behavior is Social behavior

July 21, 2009

ProBlogger has a good post based on Ruder Finn’s Intent Index, which looks at the reasons that people go online.The three top activities?Have fun, Educate yourself and Connect.These are the the kinds of things that people do everyday; the technology platforms on the web have developed to the point where online activity and offline [...]

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Social media can amplify marketing, Carat CEO says

July 8, 2009

There’s an interesting Q&A with Martin Cass, the recently-appointed CEO of Carat’s U.S. operations on AdAge that’s worth taking a moment to read. Cass shares a good overview of the state of the advertising business today. A particularly interesting moment is Cass’ perspective on the impact of social media to marketing programs.The [...]

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Preparing for the mountain air

July 7, 2009

The gathering at Sun Valley has been legendary over the past 15 years for the casual hobnobbing of moguls who controlled the means of distribution and production for all media. Spielberg! Diller! Malone!Michael Wolff has a gift for combining hyperbole with insight into the frailties of these moguls. He’s [...]

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