Posts tagged as:

Advertising

Marketers are ready to adapt their processes to content strategy, but the change will be stark

March 30, 2010

Edward Boches of Creativity Unbound asked some influential folks who went to SxSW what was their one big takeaway from the conference.
Kristina Halverson, CEO of Brain Traffic spoke to the readiness on the client side to make process changes that will enable content marketing strategies.
“My takeaway? Clients are ready to coordinate their currently siloed interactive [...]

Share
8 comments Read the full article →

The Kelsey Group examines NCI’s DigitalSherpa initiative

March 12, 2010

Over the past year, the team at NCI has been developing a social marketing service under the umbrella of Digital Sherpa for local advertisers. The service was launched commercially into the multi-family market last August and into the home design market in December.
Our attention over the past months has been focused on executing on [...]

Share
1 comment Read the full article →

A model of disruption: Why do I care how I get to the NY Times?

March 5, 2010

The single content brand that I’ve had the longest relationship in my life is The New York Times.
Even though I grew up in New England, a highlight of the week was when my dad went and got the Sunday papers — the Boston Globe, the Providence Journal and The New York Times.
Five decades later, the [...]

Share
0 comments Read the full article →

Ideas that drive engagement will drive marketing…but only if you can cleanly define your brand

February 24, 2010

We’ve been working on several fronts to better understand the value of engagement to business results.  Engagement — a term that has more definitions than you can count — is the underlying driver of most social media tool development, but creating engagement is more often a black art than a science.  (A constant frustration to [...]

Share
7 comments Read the full article →

A perspective on Content Curation, Content Costs and Consumer Engagement from Anna Seave

February 18, 2010

Steve Rosenbaum did a great interview with Columbia’s Ana Seave that was published on MediaBizBloggers earlier this week.
Seave is one of the key contributors to The Curse of the Mogul, required reading for anyone in the media business who wants to dig into the critical issues facing media companies and their business models.
Seave’s thought a [...]

Share
5 comments Read the full article →

The value of sharing knowledge, even when it’s not about your product

February 18, 2010

Over the past year, I’ve been encouraging our teams to have gain expertise about social media and have conversations with their customers about how these new tools can help them in their business.
Where I’ve met resistance is from people who ask, Why? Our business is advertising, and we’ve got print and internet products to [...]

Related Posts with Thumbnails
Share
4 comments Read the full article →

← Previous Entries

Next Entries →