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Advertising

Real estate advertising set for a bounce back and market shift, Borrell Associates says

February 18, 2010

Real estate advertising is set to rebound in 2010, after a devastating decline in 2009, and traditional media such as newspapers and print catalogs will be a surprising beneficiary, according to a forecast released this month by Borrell Associates, a long-time observer of the local advertising market.
Borrell has been in the business of analyzing local [...]

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A case study in building Google Juice: the impact of creating consistent content consistently

January 22, 2010

A basic form of web currency that gets discussed more and more frequently is Google Juice.
Say the words “Google Juice” and people are likely to nod their head knowingly. Getting Google Juice is a dark art, easy to understand and hard to execute. People hear Google Juice and they think, Page 1.
As we’ve [...]

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Yellow pages print pick-up declines while our printed catalogs stay steady. Why?

January 11, 2010

In the midst this great media shift to online and interactive, my company continues to distribute close to 10 million printed catalogs of homes for sale and apartments for rent every month.
outWe get two tangible points of confirmation for continuing with our print distribution. First, the printed copies get picked up. More than [...]

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10 years past, 10 years forward

December 23, 2009

10 doesn’t sound like a big number, but when you start looking back over a decade, 10 years of an ever-expanding and innovating world, 10 years feels huge and unwieldy.
At the beginning of this past decade (the first decade of the 21th Century…how cool!) I was working with an Internet company called Themestream, started by [...]

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The top 10 posts on ViralHousingFix in 2009

December 17, 2009

As the year winds down, I was curious which posts over the course of the year were the most popular. I was pleased to see that the posts that had resonated the most with all of you were ones that I felt like I’d achieved some clarity around an idea that I’d been working [...]

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Notes from an interactive product design session with editors and publishers that was focused, cheerful and successful

December 9, 2009

Last week in Denver, we held a product design meeting with a group of publishers, editors and designers from our regional Home Design magazines.
The team brought an experienced perspective into the meeting about the kind of impact integrating interactive and social media tools into their business process can have. Over the past 9 months, [...]

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Aggregation, Media & Money

December 7, 2009

What do you do when the costs of creating, delivering and consumer content are wholly disaggregated? Is the system rational enough to transfer the economic benefits from the consumer to the creator? Or do all of the participants in the chain need to work together to ensure that an underlying economic rationale properly [...]

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