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Business

A glimpse of how things are looking up for realtors

May 9, 2010

Harvard professor Mark Perry has been one observer who has consistently chronicled the silver lining in the recovery, sharing discrete pieces of data that show the economic engine gearing smartly back up.
Last Friday, he shared another in a series of posts that have looked at the recovery in local real estate markets. The subject [...]

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TV’s per household grew at fastest rate in decade last year

May 3, 2010

Interesting data point: TV’s per household grew at the fastest in a decade last year, according to Nielsen.

The TV is at the core of the multi-media experience. And, as The Economist points out in a recent special report, TV programming is being consumed across more platforms than ever before.
Compelling argument for the power [...]

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Green shoots: Increased activity from apartment shoppers

April 23, 2010

Throughout our businesses at NCI, we’re seeing signs of increased consumer activity.
One notable one has been the uptick in activity from apartment shoppers.
In the first quarter of 2010, inquiries from apartment shoppers to communities (phone calls and e-mails) from Apartment Finder‘s print and internet products have increased 44% from the last three months of 2009.
That’s [...]

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Socially-enhanced ads have higher recall, purchase intent, Nielsen study claims

April 20, 2010

Nielsen has released a study today that looks at the effectiveness of different kinds of Facebook advertising. The goal was to determine whether ads that leveraged a brand’s social network — which Nielsen is calling “earned media” — performed differently than traditional ad formats.
The big headline: Socially-enhanced advertising has higher recall and higher [...]

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Media consumption down during the recession…Were consumers avoiding ads?

April 19, 2010

Here’s a surprising bit of research: Consumers reduced the amount of time they spent consuming media during the recession, according to a Yankee Group survey reported on by eMarketer.
Media consumption dropped 17% from 2008 to less than 12 hours a day.
The one media exempt from the reduction was mobile.
Activities decreased almost across the board, [...]

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Three guidelines for business clarity

April 13, 2010

Image by niallkennedy via Flickr

A few weeks ago I read an article in the McKinsey Quarterly that used observations from behavioral economics to recommend simple guidelines for marketers. The conclusions were striking in how strongly they resonated with our thinking about how we approach our products and markets.

Make a product’s cost less painful
Don’t overwhelm [...]

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Multi-channel branding fits the way consumers shop today

April 13, 2010

The lure of the Internet is that it’s a quick one-stop marketing solution — search, display, web site, conversion, sale — that puts a business within reach of the majority of U.S. shoppers.

This easy lure can obscure the value of creating a multi-channel brand, using multiple media and marketing messages, in order to stay prominently [...]

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