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Business/Finance

American consumers are being pragmatic and cautious, indicators show

June 15, 2010

The flush of this Spring’s economic activity is wearing off and the American consumer is being realistic about the economy’s prospects.
One indicator can be seen in the muting of the consumer outlook from BIGResearch in June.  Sentiment about the chances for a strong economy were down from May and unchanged from a year ago.

Sentiment is [...]

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Social media marketing drives search traffic 61% for one small business: a case study

June 7, 2010

Any small business looking at social media ultimately has to ask, What business benefit am I going to get from being active in this media? No matter how compelling the user statistics are, any commitment of time for a small business needs to be rewarded with results.
I thought it would be useful to share [...]

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NCI announces that it has opened restructuring discussions with its creditors

June 4, 2010

Yesterday we announced that our company,  Network Communications, Inc. , had opened conversations with its creditors in order to restructure its balance sheet.  The  development was reported in Business Week and has appeared in numerous news outlets across the web.
The Business Week reporter did a balanced job in describing the situation.  I think one quote sums it [...]

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A framework for leveraging social media in traditional publishing from Junta Joe

May 25, 2010

Over at Junta 42, Joe Pulizzi has put up a great post on how publishers leverage social media tools to grow their online footprint.  Recommended reading for everyone in the publishing business, as Joe has synthesized a number of different perspective and added his own unique and experiences point of view.
The key issue is defining [...]

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Social media marketing programs need to accommodate consumer expectations about content and context

May 25, 2010

When you are using content to influence consumer behavior, the context that the content is delivered in has a big influence on how consumers respond to the messaging. This maxim is an important factor in designing content marketing and social media programs. Experience suggests that consumers impute authority to two types [...]

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Increasing a focus on internet marketing for SMB’s isn’t enough; solving the analytics equation is a big challenge

May 21, 2010

An Emarketer analysis this week of two research studies concluded that social media was going to be a big focus on web marketing expansion by small businesses.
Our experience on the ground selling our DigitalSherpa service confirms the direction of the surveys.  Once we get into a discussion about how content marketing and digital networking can [...]

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